Sr Manager Paid Social Media mwd

In this dynamic role youll be the driving force behind our regional paid social media strategy guiding our inhouse team across 5 markets. Youll have the exciting opportunity to lead highprofile campaigns overseeing multimillion euro campaigns and alwayson activations. This role gives you the platform to shape our presence on major channels like Meta (Facebook/Instagram) TikTok Snap and Pinterest. Were looking for a visionary leader eager to be at the cutting edge of automation and technology in the digital marketing sphere. Join us to make a tangible impact in our fastpaced innovative environment.Qualifications : Responsibilities: Lead the development of vision strategy and a roadmap to establish a toptier paid social media team within the marketing division.Establish and strengthen strategic relationships with key partners like Meta TikTok and Snap collaborating on joint business plans strategic initiatives resource allocation and fostering product/team collaboration.Take a leadership role in orchestrating executing and successfully completing crossfunctional projects that involve coordination among various teams (Media Strategy Planning Local Media Teams Programmatic Media Product Engineering and Analytic Teams).Be responsible for the growth of awareness & consideration metrics through our global paid social media campaignsLead asset briefing campaign creation optimization automation testing and reporting and pinpoint performance gaps and opportunities within the channel.Design and execute a comprehensive testing roadmap for incrementality bidding and creative strategies to demonstrate the effectiveness of paid social advertising.Represent the brand at industryleading summits and partner events enhancing its presence and reputation in the market.Requirements: Minimum 5 years of experience in paid social media having worked at a media agency marketing agency inhouse media team or social media platform. Indepth experience in working with the most relevant paid social media platforms such as Meta TikTok Snap Pinterest LinkedInStrategic ad tech knowledge and implementation experience of the main components of the marketing tech stack (ie DSP partners DCO partners Brand Safety solutions)Implementation expertise to create bestperforming media tactics (ie audience strategies 1st party data usage account setup recommendations)Strong experience using product feeds dynamic ads & automation toolsDeep understanding of digital performance marketing metrics tools & best practicesStrong command of analytics & data manipulation toolsDetailoriented with the ability to prioritize and manage time efficiently among multiple strategies and global campaign managementKnowledgeable about tracking attribution models & incrementally testing with the ability to take action based on datadriven recommendations You are a team player and a clear communicator with excellent command of written and spoken EnglishYou are experienced in managing large budgets and delivering against targetsAdditional Information : BenefitsFlexible hybrid working model allowing for 60 (or more) remote work each week tailored by each team for optimal collaboration.Opportunity to work remotely from abroad for up to 30 working days each year.Starting with 27 vacation days per year.Available relocation assistance subject to prior agreement.Access to family services including counselling and support.A variety of health and wellbeing options including access to Wellhub.Comprehensive mental health support and coaching. Application DetailsStart date: As of nowWorking time: FulltimeApplication documents: CVRemote Work : NoEmployment Type : Fulltime Key Skills Marketing,Google Analytics,Photography,Facebook Advertising,Hootsuite,Social Listening,Content Development,SEO,Adobe Photoshop,Social Media Management,Copywriting,Content Management Experience: years Vacancy: 1