Director Marketing Communication (m/f/d) in Karlsruhe, Unterensingen

Our clientOur client is a global market leader in the field of information and communication technology. With more than 1,000 employees in 20+ countries and revenues of approx. €300 million, the company drives digitalization and sustainability in the industry. Since its foundation back in the 80’ies, the company has grown strongly both through innovation and acquisitions. The company is publicly listed, continues to expand internationally and embodies a modern, diverse, and agile corporate and leadership culture.Tasks:Define and lead the global communication strategy for one of the division (>€100M revenue)Drive brand awareness and implement digital lead & demand generation initiativesOversee multi-channel campaign management, including events, media, advertising, and email marketingEnsure consistent brand messaging, tone, and visual identity across all regions and platformsAlign all communication activities with overarching corporate goals and prioritiesMonitor and optimize campaign performance using KPIs and ROI-driven metricsLead, coach, and grow a cross-regional team, including recruitment of new talentProfile:Combines empathy and natural authority with clear communication, structured thinking, and strong analytical and problem-solving skillsDegree in Marketing, Communications, Business, or a technical field with relevant marketing experienceExtensive B2B marketing and communications expertise, ideally in industrial technology or automationProven track record in strategic communication, brand positioning, and content marketing for technical audiencesStrong knowledge of digital lead generation, customer journeys, and marketing automation tools (e.g. Microsoft Dynamics 365).Skilled at translating complex technical topics into clear, compelling messagingExperienced in leading international teams, managing budgets, and aligning with key stakeholders across functionsPerspective:Agile and dynamic company with strong growth journey over the last 10 yearsCollaborative company culture with high level of internationalityExcellent career perspectivesShare savings programFlexibility and mobile work #J-18808-Ljbffr