Marketing Lead

About the Company

Dr Reddy’s is a global healthcare company with revenues of US$3.5bn and a mission to expand in consumer healthcare. Earlier in 2024, it acquired from Haleon the rights to Nicotinell, a global leader in the NRT (Nicotine Replacement Therapy) category. Nicotinell is the second-biggest brand globally (excluding the United States) in the NRT category, with an extensive footprint in over 30 countries spanning Europe, Asia including Japan and Latin America. Nicotinell is known as Nicabate in Australia / New Zealand. It holds the first or second position In 14 of the top 17 global markets, with the lozenge/mini-lozenge format holding top position globally. Nicotinell ranks among the 15 biggest Europe OTC brands (excluding Russia) and ranks No.32 among all OTC global brands (excluding USA). The brand is worth €250mn globally. The business is projected to double its sales in the next 5 years, by developing the Nicotinell brand and entering additional categories.

About the Role

The Lead Marketing Role will drive all local strategic and operational marketing activities (Brand strategies, DTC/HCP communication, Innovation and commercial programs) to accelerate business growth, together with the country commercial team and Global partners. The Lead Marketing Manager will be incharge of DACH (Germany, Austria & Switzerland) will be closely involved in / lead Business Operations to deliver sales and market share targets. He/she will own the development and implementation of the brand plans (new products launch, marketing activities, assets & toolkits) required to deliver against targets. He will leverage digital data analytics and accelerate e-commerce activities. He/she will be collaborating with central team to provide perspective / qualify NPD and strategic BD&L opportunities. He/she will also be responsible to drive excellence in the market operational capabilities and coach a team of marketing talents / collaborate and guide the Marketing teams at the Distributor side (select as appropriate). He/she will also impact the global Consumer Healthcare business via role modelling on best-in-class approaches and create synergistic partnerships with the global team and other markets.

Responsibilities

STRATEGY

• Develop marketing strategies & executable marketing/business plans to drive sales, market shares
• Master brand marketing fundamentals and digital media strategies/activation
• Drive campaigns & programs that will enhance brand image among target segments (cons, HCP)
• Identify strategic opportunities to grow brand leadership in core segments and channels
• Leverage trade and customer marketing to help develop effective channel promotional plans, grow e-commerce, contribute to drive channel profit improvement
• Active participation in P&L management, Brand Planning process, strategic committees (local/int\’l)

INNOVATION

• Leverage market dynamics and deep consumer understanding to create innovative marketing plans
• Partner with global team to identify and qualify new product innovation ideas (for/beyond his market)
• Identify, recommend and lead locally relevant BD&L deals
• Drive activity management from concept to launch to ensure excellence in execution
• Management of new product pre-launch and launch activities for new indications and formulations
• Identify new trade commercial opportunities for the brand, implement with commercial team

COMMUNICATION (Consumer, HCP, Digital)

• Develop local and/or adapt global communication assets on core targets groups (Cons, HCPs, Trade)
• Develop state-of-the-art digital media strategies and plans (solid digital experience required)
• Supervise digital master data analytics & KPI monitoring and re-adjust media strategies & plans
• Develop targeted communication programs towards HCP specialists, leveraging global toolkits, PR events
• Manage insight generation and data analytics to better understand target group needs
• Run marketing program qualification, supported by marketing research where appropriate
• Work closely with agency partners on research, advertising, promotion or sponsorship programs

ORGANISATION

• Lead and organise the local team – drive motivation and performance mindset
• Communicate with all levels of the organization to ensure buy-in of marketing plans and priorities
• Communicate with all levels of the organization to reflect their business needs into marketing plans
• Identify trainings & coaching opportunities for marketing talents – bring team to excellence
• Completes marketing department operational requirements

Qualifications

• Extensive Experience in Consumer Healthcare/OTC
• Good understanding of Regulatory and Medical aspects of OTC
• Proven strategic thinking fed by solid creativity – needs to form a vision and strategy for his/her Brand then define and deliver a precise roadmap of key activities/programs
• IMPORTANT: Solid experience with digital (strategy, monitoring, data analytics) – good exposure to e-commerce
• Strong leadership skills allowing to manage external distributors teams (if needed in the market)
• Self-starter and self-driven
• High agility level acting with speed – has courage to take appropriate risks.
• Strong creativity – thinks out of the box – creates solutions even if challenging.
• Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rational to intuition.

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