Senior Social Media Specialist

About the Role

Owned & Paid Social Media Performance plays an important role in our marketing mix and is increasingly vital to our Direct‑to‑consumer strategy.

Our social media accounts have experienced high growth, and our goal is to consistently improve performance and brand awareness on the most relevant social media channels.

In this role you will work closely with the Owned Social Media Specialist and the Media Managers to execute plans, monitor activity and implement new ways of working that reflect Dyson’s growth ambition.

This position offers a great opportunity to further your career in a technology‑driven, innovative company.

As a Social Media Specialist you will help define the future of Social at Dyson, working with cross‑functional teams as they develop their social expertise and collaborating closely with the Global Media and Creative teams to inform global strategies.

• Key Accountabilities
• Content Management Support as the first point of contact for asset and content management for paid social media activities, ensuring assets are collected, organized, quality‑checked and shared with relevant stakeholders on time.
• Reporting: prepare daily, weekly and monthly performance reports against agreed KPIs, highlighting key learnings, flagging potential issues and sharing first recommendations to improve performance and ways of working.
• Paid
• Social
• Media

Support: the planning, coordination and execution of paid social media activities across relevant platforms, ensuring campaigns are set up according to agreed plans, timings and brand guidelines.

• Work cross‑functionally with internal teams and external partners to support smooth campaign delivery, including briefing, follow‑ups, timelines, asset checks and status updates.
• Localize and execute global social media campaigns for the DACH market, working collaboratively with the global team, the creative team and internal stakeholders to ensure content is locally relevant, accurate and aligned with Dyson standards.
• Monitor live campaign activity and social media trends, escalating observations, risks or opportunities to the Owned Social Media Manager and Media Managers where relevant.
• Contribute to continuous improvements in campaign processes, content workflows and platform best practices by bringing a hands‑on, curious and detail‑oriented approach.

Experience & Education

• 1–2 years of relevant experience with social media or online marketing.
• A relevant bachelor’s degree from a reputable university is preferred, including Marketing, Business Administration, Management or related fields.
• Strong understanding of the social media landscape and current trends in social media and online marketing.
• Strong understanding of social media platforms and content creation for these platforms (mainly IG and Tik Tok).
• Familiarity with social publishing and social listening tools.
• Fluent in English and German.
• Hands‑on mentality, dynamic and collaborative personality, and interest in working in a fast‑paced and continuously changing environment.
• Mindset
• Entrepreneurial delivery focus, prepared to roll up sleeves to make things happen.
• Thrives in a fast‑paced & dynamic environment.
• A strong team player.
• An achiever, motivated by breaking new ground and creating a business from scratch.

Skills and Competencies

• Strong verbal communication skills and stakeholder management.
• Social media acumen and interest.
• Strong written skills: ability to write concise, engaging and, when appropriate, witty copy.
• Ability to work in a fast‑paced office where priorities can change frequently.
• A mature approach and outlook and an ability to work independently.
• A strong team player with the ability and desire to interact with and respond to multidisciplinary and cross‑cultural teams.
• Equal Opportunity Employer

Dyson is an equal opportunity employer.

We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.

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