Commercial Director - Hospitality & Out-of-Home Strategy

Position : Commercial Director – Hospitality & Out-of-Home Strategy

Location : Zurich, Switzerland

️ Industry : Premium Coffee & Beverage

A leading artisanal coffee brand rooted in Swiss tradition and global ambition is seeking a visionary Commercial Director to lead the charge across the hospitality and out-of-home sectors. This is a rare opportunity to shape how coffee is experienced in some of the most discerning markets in Europe.

Your Role

• Design and drive our commercial growth strategy across hotels, cafés, restaurants, bakeries, and premium office spaces throughout Switzerland and selected European hubs.
• Enhance our Route-to-Market architecture through strategic distribution partnerships and direct account development, ensuring brand visibility in high-touch, high-value locations.
• Collaborate with marketing, operations, and supply chain to deliver seamless, on-brand customer experiences that reflect the quality and ethos of Swiss coffee culture.
• Apply precision in pricing, promotions, and assortment strategies to protect margins while supporting expansion.
• Use market insights, trend analysis, and category performance data to shape channel strategies and optimize portfolio deployment.
• Serve as a key liaison to global headquarters to localize international campaigns and champion scalable, premium-positioning initiatives in the Swiss context.

Your Experience

• 10+ years of senior commercial or trade development experience within the beverage, coffee, or luxury food sectors—ideally with strong exposure to hospitality and foodservice.
• Demonstrated success building premium brands in European markets, particularly in Switzerland or surrounding DACH countries.
• Mastery in distributor management, account development, and premium product placement.
• Strategic yet grounded in execution, with a deep appreciation for craftsmanship, quality, and brand storytelling.
• Fluent in English and German or French; additional languages a plus.
• Degree in Business, Marketing, or Hospitality. An MBA or relevant postgraduate qualification is a plus.

Why Join Us?

Be part of a Swiss-born brand that’s redefining the global coffee experience—one cup, one café, one partnership at a time. At our Zurich HQ, you\’ll lead with purpose, surrounded by a team committed to excellence, innovation, and the beauty of slow coffee done right.

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