Channel Marketing Manager, EWS (m/w/d) in Köln

Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere.

We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future.

By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy and helping to solve the world’s most urgent power management challenges.

Eaton was founded in 1911 and has more than 92000 employees around the globe.

In 2025, we generated almost $28 billion in sales and we served customers in more than 160 countries.

We Make What Matters Work.

Are you a marketer who thrives at the intersection of strategy, sales enablement and partner engagement?

Join Eaton's EMEA EWS Channel Marketing community and take ownership of how we grow with our Electrical Wholesalers in Germany — one of our most important routes to market.

• Channel Marketing Manager, Electrical Wholesalers (EWS) - (m/w/d)
• Hybrid position (3/2) based in Bonn, NRW, Germany

You will develop and execute the channel marketing strategy for a defined pool of EWS partners in Germany, aligned with the local business strategy and the EMEA EWS Partner Programme.

Scope may extend cross-country depending on business needs.

You will work closely with EWS Channel Sales, Field Product Marketing, Product Marcom and Demand Generation.

• What You’ll Do
• Own the local execution of the EWS Partner Programme within the EMEA framework.
• Build and deliver the annual channel marketing plan and MDF (Marketing Development Fund) budget, ensuring efficient allocation, follow-up and ROI (Return on Investment).
• Shape a contact data strategy enabling segmentation and richer Salesforce-based engagement.
• Drive New Product Launches through the EWS channel — POS (Point of Sale) materials, videos, merchandising, partner documentation.
• Localise marketing enablement and promotional materials, including digital content.
• Join key partner QBRs (Quarterly Business Reviews) with EWS Key Account Managers and support field sales through regular visits to partner locations.
• Plan and execute partner events, webinars and trainings to boost engagement and lead generation.
• Align Tier 1 push/pull campaigns with Tier 2 activities from Demand Marketing to maximise partner sell-out.
• Monitor and report on To- and Through-Channel effectiveness with data-driven recommendations.
• Champion the digital transformation of EWS partners - configurators, partner portal, Partner Relationship Management, e-commerce, Application Programming Interfaces (APIs).
• Track partner satisfaction and collect market and competitor insights to identify new growth opportunities.

Qualifications And Skills

• Bachelor's degree in Marketing, Communication, Business or Technical discipline.
• Experience in marketing communications, ideally within a B2B, channel marketing or partner-focused environment.

Experience in the electrical industry or wholesale channel is an advantage but not a prerequisite

• We welcome applications from both experienced professionals and high-potential early-career candidates who bring a strong academic background, a digital mindset and the ambition to grow within an international marketing organization.
• Interest in channel business models, distribution networks and go-to-market strategies, with the curiosity and willingness to continuously learn and develop expertise in these areas.
• Project management, communication and presentation skills, combined with a collaborative and customer-focused approach.
• A hands-on attitude and the initiative to turn ideas into action in an international, matrixed environment.
• Willingness to travel approximately 25–30% of the time for customer visits, trade fairs and other business-related activities.
• Fluent German and English language skills are essential for this role.

What We Offer

• Be part of a global organization where you can learn, grow and build a meaningful career.
• Contribute to innovative solutions that help customers address the world's energy challenges.
• Experience a collaborative, inclusive and values-led culture where every voice matters.
• Benefit from flexible and hybrid working arrangements alongside a competitive compensation and benefits package such as 33 days of annual leave and a company car for private use.

At EATON we are committed to ensuring equal employment opportunities for job applicants and employees.

Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

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