German Speaking Head of Sales & Marketing (Hybrid) in Berlin

Job Title: Head of Sales & Marketing (m/f/d)
Location: Berlin, Germany (Hybrid – up to 2 days remote/week)
Department: Sales & Marketing
Reports To: Managing Director / CEO
Target Salary: €80,000 gross/year (plus bonus scheme to be defined)

About the Opportunity

A well-established German payroll and B2B services provider headquartered in Berlin is looking for an operational, growth-minded Head of Sales & Marketing (m/f/d). Combining over three decades of service expertise with modern, digital software solutions, the company supports mid-sized businesses with specialized payroll accounting and administrative technology.
In this dual-focused role, you will lead a dedicated 5-person team, blending hands‑on operational leadership with strategic planning to accelerate lead generation, scale sales operations, and modernize digital marketing workflows.

Key Responsibilities

• Team Leadership & Development: Provide active, hands‑on disciplinary and functional management for a 5-member Sales & Marketing team, fostering a collaborative and goal‑driven environment.
  
• Go‑to‑Market Strategy: Develop and execute an integrated sales and digital marketing strategy targeting mid-sized businesses for payroll services and proprietary software tools.
  
• Operational Sales & Campaign Management: Oversee day‑to‑day sales operations, drive performance across acquisition channels, and execute multi‑channel marketing initiatives (SEO/SEA, CRM campaigns).
  
• Process Optimization & CRM Rollout: Evaluate, implement, and optimize CRM and sales automation platforms to modernize lead pipeline management and internal workflows.
  
• Budget & Data Ownership: Manage the combined sales and marketing budget. Analyze market trends, competitor insights, and conversion KPIs to refine product positioning and pricing.
  
• Strategic Partnerships: Represent the company at industry events, build relationships with key B2B partners, and coordinate cross‑functionally with internal payroll and software teams.
  

Required Qualifications & Experience

• Professional Experience: Minimum 3 years of progressive experience in B2B sales and marketing, including hands‑on team leadership.
  
• Sector Background: Background in the German service sector—ideally within payroll, HR services, finance, or B2B software/SaaS solutions.
  
• Digital & Technical Mastery: Practical proficiency with CRM systems, pipeline management, and digital marketing tools (SEO/SEA, analytics frameworks).
  
• Leadership Style: Pragmatic, close‑to‑the‑work leadership approach—able to coach team members while actively executing operational campaigns and client interactions.
  
• Education: University degree in Business Administration, Marketing, Sales, or an equivalent professional qualification.
  
• Language Skills: Professional proficiency in German (minimum C1) and fluent English (written and spoken).
  
• Location: Based in or near Berlin with the ability to maintain a regular onsite presence at the Berlin headquarters.
  

Candidate Profile

• Data‑Driven & Analytical: Comfortably uses data to evaluate campaign ROI, conversion rates, and sales pipeline health.
  
• Entrepreneurial Mindset: Highly proactive with a strong hands‑on mentality, taking full ownership of initiatives from concept to execution.
  
• Communicative Networker: Excellent interpersonal skills with the ability to build rapport across team members, clients, and external stakeholders.
  

What We Offer

• Flexible Hybrid Model: Up to 2 work‑from‑home days per week combined with bright, modern office space in Berlin.
  
• Net‑Salary Optimization: Choice of tailored benefits including mobility allowances, food subsidies, and corporate mobility programs.
  
• Health & Well‑being: Internal yoga classes, free drinks/fresh fruit, and comprehensive work‑life balance initiatives.
  
• Culture & Team Spirit: Flat hierarchies, direct decision‑making, regular team events, and a positive, supportive team environment.
  
• Professional Growth: Dedicated budget for internal/external training, seminars, and leadership coaching.
  
• Equipment: High‑quality technical setup for both office and home workspace.