Brand Manager (m/f/d)

Inside edding

We are pioneers. We are committed to creating a regenerative way of doing business.

This is our corporate purpose, giving deeper meaning to our existence as the edding Group.

Our corporate values, namely pioneering spirit, empowerment, authenticity, and responsible collaboration, are an integral part of our culture and fundamental to achieving our corporate purpose.

They influence every aspect of our business, from our brands and products to our business relationships and the way we work together across the edding Group.

Our brands are our most valuable asset, and we strive to place them at the centre of our thinking, actions, and decision-making.

We are fully committed to developing our brands sustainably and achieving our vision of becoming a regenerative company.

This is your mission

As Brand Manager, you will help shape the future of the edding brand, strengthening its relevance, distinctiveness and impact across international markets, channels and consumer touchpoints.

You will translate brand strategy and consumer insights into compelling marketing initiatives, develop creative concepts, and drive them from idea to execution.

From brand campaigns and consumer activations to partnerships and collaborations, you will help bring the brand to life and create meaningful connections with consumers.

Working as part of our international Consumer Strategy, Digital Activation & Brand team, you will collaborate closely with colleagues across markets and functions to develop integrated marketing initiatives that strengthen brand relevance and support business growth.

You will help ensure a consistent global brand identity while adapting approaches to different market needs, consumer expectations, and levels of brand awareness.

Your key responsibilities include

• Contribute to the development of edding’s brand strategy and positioning, translating strategic priorities and consumer insights into actionable marketing initiatives.
• Develop and implement impactful brand campaigns, consumer activations, partnerships and collaborations that connect edding with consumers in meaningful ways.
• Develop creative concepts, campaign ideas and compelling brand stories, taking ownership from initial brief and creative development to implementation.
• Brief, guide and challenge agencies and creative partners, ensuring distinctive, high-quality creative output and effective execution.
• Develop brand marketing approaches that reflect the different needs of international markets, taking into account varying levels of brand awareness, consumer behaviour and market maturity.
• Strengthen brand consistency and distinctiveness across markets, channels and touchpoints, ensuring that brand identity and guidelines enable impactful local execution.
• Collaborate with colleagues across Product Marketing, Trade Marketing, Sales, Innovation and local marketing teams, to deliver integrated marketing initiatives.
• Monitor brand performance, consumer response and marketing effectiveness, translating insights into recommendations, and continuously improving future activities.
• This is your profile

A strategic, creative and hands-on marketing professional who understands how to build brands and translate consumer insights into impactful marketing activities.

You enjoy working across markets, navigating different brand challenges and turning opportunities into action.

To be successful in this role, you bring

• Several years of experience in Brand Management, Consumer Marketing or Strategic Marketing, ideally within branded consumer goods or FMCG.
• A strong understanding of brand strategy, consumer behaviour and marketing effectiveness, with the ability to translate insights into actionable initiatives.
• Creative thinker with strong storytelling capabilities and the ability to develop distinctive brand narratives, challenge conventions and inspire innovative marketing approaches
• Experience shaping consumer-facing communication, from strategic messaging and tone of voice to visual communication assets, ensuring a distinctive and cohesive brand experience across touchpoints
• An international mindset and experience working across different markets, ideally with brands at varying levels of awareness, maturity or market penetration.
• A hands-on, proactive mindset and a strong sense of ownership, with the ability to independently drive projects and deliver results.
• An analytical mindset, with the ability to use consumer insights, market data and marketing KPIs to identify opportunities and improve performance.
• A strong curiosity for contemporary culture, consumer trends and emerging behaviours, with the ability to spot relevant developments early and translate them into impactful brand experiences.
• Strong communication and collaboration skills, including experience working with agencies and cross-functional, international teams.
• Experience using AI-powered tools to enhance consumer insights, content development, ideation, communication planning and marketing effectiveness.
• Fluency in German and English, both written and spoken.
• This is what we offer
• A profit-for company driven by the desire to focus on ecological and social sustainability and make a positive contribution to society.
• An appreciative, diverse, innovative, and open corporate culture, with a friendly, informal atmosphere, regular events, and community days.
• Flat hierarchies and varied, responsible tasks with individual scope for decision-making.
• A motivated team with strong cohesion in an international environment.
• Healthcare offerings and Job Rad leasing.
• Subsidy for public transport/Germany ticket.
• 30 days of vacation, capital-forming benefits, and a company pension plan.
• First-class reputation and high brand awareness.

Become part of a team that is consistently pursuing the path to proving that every company can make a contribution to a world worth living in in the future.

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