Head of Brand & Partnerships

Holi is the first digital obesity and metabolic health clinic in Poland - a place where a team of specialists and technology supports patients in making lasting changes to their lives. We started Holi to give patients hope that chronic, lifestyle-driven conditions can be treated with empathy, science, and great product design - not quick fixes. We're building a new, human-AI hybrid model: specialists where it truly matters, automation and agentic AI where it compounds quality and scale. Our long-term goal is to create a "clinic in your pocket" solution - a place where patients can take care of all aspects of their health, from treating diseases to preventing them. Holi has been active since 2023, is a team of 15 across business, technology, marketing, psychology, and medicine, and has secured €3m in Seed funding from healthtech-focused investors in Germany and Poland.

We are looking for a Brand & Partnerships Lead who blends strategic brand leadership with hands-on execution. This hybrid role involves shaping the brand's strategy, managing external communications, leading campaigns, and building key partnerships. Whether you come from a brand, creative, or trend management background, you can drive both high-level vision and practical outcomes.

Responsibilities

• Own and shape Holi's brand strategy across the organization.
• You will own the Holki brand from a branding perspective - including tone of voice, visual identity, and overall brand consistency across all touchpoints.
• Manage a currently existing small team.
• Manage organic external communication: social media, blogs, PR, and media relations.
• Assume creative lead for advertising initiatives, overseeing campaign briefs, production, and performance evaluation.
• Act as a strategic partner, actively selling and positioning the brand to external partners (influencers, celebrities, media, and key stakeholders)
• Build and nurture relationships with partners, driving conversations towards commercial collaboration opportunities
• Own the process end-to-end - from outreach and communication to closing partnership deals
• Balance strategic thinking with hands-on execution, adapting quickly to secure and scale partnerships

Requirements

• Background as a brand or creative director, or brand manager in a sizable firm.
• Strategic brand-building expertise with strong relational and project management skills.
• Previous experience in team management.
• Ability to drive collaboration with partners and stakeholders.
• Comfortable with both high-level strategy and execution of campaigns.

Nice to Have

• Previous startup experience

What We Offer

• Salary range: 15k - 25k PLN net/B2B
• ESOP with real ownership in Holi's upside
• A chance to work on meaningful products in the health and technology space
• Real impact on the future of a fast-growing, venture-backed company
• Flexibility: we care about outcomes, not rigid rules; we respect your right to handle personal matters during business hours when needed
• Remote setup
• 26 days of paid holiday
• Regular biomarker testing provided by Holi, including specialist guidance and repeat testing every 6 months with a doctor consultation

Recruitment Process

• 20-30 Screening call with HR recruiter
• 30-minute screening call with a Founder
• 1-2 interviews with selected team members or investors
• Take-home case and final interview with Founders