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- Aufgaben: Lead and optimize paid social media campaigns to drive brand growth and engagement.
- Arbeitgeber: Join EF Language Abroad, a leader in language immersion experiences worldwide.
- Mitarbeitervorteile: Enjoy a full-time role with opportunities for creative collaboration and professional development.
- Warum dieser Job: Be part of a mission-driven team transforming lives through education and cultural immersion.
- Gewünschte Qualifikationen: Bring 7+ years of expertise in paid social media and performance marketing.
- Andere Informationen: Mentor a team and build strategic partnerships with major platforms.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Job Title: Director of Social Media Paid & Performance
Job Type: Full-Time
About EF Language Abroad
EF Language Abroad helps students and professionals immerse themselves in new cultures while learning languages in top global destinations. Our mission is to open the world through education, and we achieve this by providing high-quality language immersion experiences that transform lives.
Job Overview
We are seeking a strategic and data-driven leader to join our team as the Director of Social Media Paid & Performance. This role will focus on leading our paid social efforts, optimizing campaigns, and driving growth through targeted advertising. The ideal candidate is an expert in paid media and analytics with a proven track record of maximizing ROI and performance marketing success.
Key Responsibilities
- Develop & Execute Paid Social Strategies – Drive brand awareness, engagement, and conversions.
- Manage & Optimize Campaigns – Oversee performance marketing across Meta, TikTok, LinkedIn, Twitter, Pinterest, Snapchat, and emerging platforms.
- Budget Allocation & ROI Optimization – Ensure ad spend efficiency and effectiveness.
- Data-Driven Decision Making – Analyze performance, implement A/B testing, and refine strategies based on insights.
- Creative Collaboration – Work with content and creative teams to produce high-performing ad content.
- Stay Ahead of Industry Trends – Adapt to platform changes, new tools, and advertising innovations.
- Team Leadership & Development – Mentor a team of paid media specialists, fostering innovation and best practices.
- Strategic Partnerships – Build relationships with platform representatives (Meta, TikTok, Google) to access best practices and beta opportunities.
Qualifications & Skills
7+ years of experience in paid social media and performance marketing.
Expertise in analytics & ad platforms such as Meta Business Manager, Google Analytics, and TikTok Ads Manager.
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Director of Social Media Paid Arbeitgeber: EF Education First Gruppe
Kontaktperson:
EF Education First Gruppe HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Director of Social Media Paid
✨Tip Number 1
Familiarize yourself with the latest trends in paid social media advertising. Follow industry leaders and subscribe to relevant newsletters to stay updated on new tools and strategies that can enhance your campaigns.
✨Tip Number 2
Network with professionals in the field by attending industry conferences or webinars. Building relationships with peers can provide insights into best practices and potential job opportunities.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Highlight specific metrics and outcomes to demonstrate your ability to drive ROI and optimize performance.
✨Tip Number 4
Engage with EF Language Abroad's social media channels. Comment on their posts and share relevant content to show your interest in the company and its mission, which can help you stand out during the application process.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Director of Social Media Paid
Tipps für deine Bewerbung 🫡
Understand the Company: Dive into EF Language Abroad's mission and values. Familiarize yourself with their approach to language immersion and how they leverage social media for brand awareness and engagement.
Highlight Relevant Experience: In your application, emphasize your 7+ years of experience in paid social media and performance marketing. Provide specific examples of successful campaigns you've managed and the ROI you've achieved.
Showcase Analytical Skills: Demonstrate your expertise in analytics and ad platforms like Meta Business Manager and Google Analytics. Include any relevant metrics or data that showcase your ability to make data-driven decisions.
Tailor Your Application: Customize your CV and cover letter to reflect the key responsibilities outlined in the job description. Mention your experience with budget allocation, campaign optimization, and team leadership to align with their needs.
Wie du dich auf ein Vorstellungsgespräch bei EF Education First Gruppe vorbereitest
✨Showcase Your Data-Driven Mindset
Since the role emphasizes data-driven decision making, be prepared to discuss specific examples of how you've used analytics to optimize campaigns. Highlight your experience with A/B testing and how it has led to improved ROI.
✨Demonstrate Your Strategic Thinking
Prepare to talk about your approach to developing and executing paid social strategies. Discuss how you align these strategies with broader business goals and how you've driven brand awareness and conversions in past roles.
✨Highlight Your Leadership Experience
As a director, you'll need to lead and mentor a team. Share your experiences in team leadership, focusing on how you've fostered innovation and best practices among your team members.
✨Stay Updated on Industry Trends
Be ready to discuss recent trends in social media advertising and how you've adapted to changes in platforms or tools. This shows your commitment to staying ahead in the industry and your proactive approach to learning.
