ph3Conversion Optimization Specialist (CRO) /h3 ul liFull time /li liEF Language Abroad /li liAssociate /li liMarketing /li /ul pbConversion Optimization Specialist (CRO) /b /p pAt EF Education First, we are travelers, innovators, thinkers and doers. As the world leader in international education, our mission is simple: opening the world through education. Join our Digital Performance team in Zürich and help us make our websites and campaigns work even better for learners in 30+ markets. /p h3The role /h3 pAs a bConversion Optimization Specialist /b, you will own the testing and optimization of key web journeys across multiple markets. You’ll translate data, research, and stakeholder input into clear hypotheses, structure experiments from idea to rollout, and turn learnings into scalable improvements. You’ll collaborate closely with designers, developers, marketers, and platform partners, and act as a go-to person for bCRO best practices /b in your area. /p h3What you’ll do /h3 ul libOwn /b the build, QA, and ongoing optimization of landing pages and funnel steps for Paid Search, Paid Social, and other acquisition channels. /li libPlan, set up, and manage /b A/B and multivariate tests end-to-end in tools like Optimizely, VWO, Google Optimize alternatives, or Meta/Facebook Experiments. /li libDefine clear hypotheses /b, success metrics, and test designs; ensure accurate tracking and reliable experiment setup. /li libAnalyze test results /b, quantify impact, and translate findings into actionable recommendations and follow-up tests. /li libMaintain and prioritize /b a CRO backlog: identify opportunities, size potential impact, and align with business and channel owners. /li libPartner with /b Design and Development to implement winning variants and UX enhancements based on quantitative data and qualitative insights (heuristic reviews, user feedback, heatmaps, session recordings, surveys). /li libBuild and maintain dashboards /b and recurring reports that give stakeholders visibility on performance, test status, and learnings. /li libChampion a test-and-learn culture /b: proactively communicate results, best practices, and new ideas to marketing and product teams. /li /ul h3What you’ll bring /h3 ul lib1–3 years /b of hands‑on experience in bCRO /b, growth, bperformance marketing /b, product, or bdigital analytics /b, ideally with direct ownership of experiments or landing page optimization. /li liPractical experience with bweb analytics /b tools (e.g., bGA4 /b, bLooker Studio /b or similar) and comfort navigating funnels, events, and custom reports. /li liWorking knowledge of bA/B testing /b and bexperimentation methodology /b (sample size, bstatistical significance /b, experiment design, and limitations). /li liStrong banalytical /b and bproblem‑solving /b skills; you are comfortable working with numbers and turning data into clear stories and decisions. /li liSolid bExcel /b / bGoogle Sheets /b skills (e.g., using formulas for data cleaning, simple analysis, and ad‑hoc reporting). /li liA bcollaborative mindset /b and clear written and verbal bcommunication in English /b; additional languages are a plus. /li liAbility to manage bmultiple tests /b and stakeholders at once, bprioritize /b effectively, and follow through with high battention to detail /b. /li /ul h3Nice to have (not required, but a plus) /h3 ul liExperience with tools like bOptimizely /b, bVWO /b, or similar btesting platforms /b. /li liExposure to bMeta /b/bGoogle Ads /b reporting and how traffic quality impacts onsite behavior. /li liExperience with bUX research /b methods (user interviews, surveys, busability testing /b) or behavioral insights. /li /ul h3EF offers /h3 ul liThe opportunity to btake ownership /b and have a bgenuine impact /b. /li liAn binternational and dynamic team /b situated in a centrally located, brand new office. /li liFree access to our in‑house office bgym /b. /li liStaff discounts on restaurants and tourist hot‑spots such as bMount Titlis /b or bKunsthaus Zürich /b. /li liDiscount on all bEF courses and classes /b. /li liThe opportunity to expand your binternational network /b through monthly professional development with colleagues from around the world. /li liFor parents, on‑site bKita (daycare center) /b with employee discounted rates. /li /ul h3About EF Education First /h3 pAt EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs focused on language, travel, cultural exchange, and academics turn dreams into international opportunities. /p pWhen you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of bopening the world through education /b. Whoever you are, whatever you are passionate about we welcome you and want you to bring that to work every day. EF is proud to be an bequal opportunity employer /b and we are committed to binclusion and belonging /b across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique. /p pFounded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at ef.com. /p pEF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable. /p /p #J-18808-Ljbffr
