Head of Organic Growth and SEO

pAre you ready for a dynamic role in a truly international environment? /ppAs Head of Organic Growth and SEO, you will define and execute a holistic strategy to maximize visibility across traditional and AI-driven search, organic social media, user-generated content platforms, and third-party publishers. Your leadership will be critical to EF’s mission of driving student enrollment through organic growth across 50+ markets and 25+ languages. /ph3Strategic leadership /h3ulliOwn the global strategy for organic visibility, including search, social,AI, and off-site channels such as digital PR, partnerships, and third-party platforms, ensuring EF is cited, quoted, and recommended. /liliDeliver technical architecture and oversee core SEO fundamentals, including crawlability, indexing, site performance, structured data, and multilingual strategy. /liliBuild scalable content frameworks and global guidelines that enable local teams to execute with consistency and impact. /liliStay ahead of trends in search, social, and AI, adapting quickly to algorithm and platform shifts. /li /ulh3Team and cross-functional leadership /h3ulliManage and develop a team of 6–8 specialists across SEO, content, technical, and social. /liliCollaborate closely with paid media, creative, PR, and engineering teams to integrate organic growth into broader acquisition strategies. /liliFoster a culture of experimentation, using query research, citation tracking, and continuous testing of content performance across search and social platforms to keep EF ahead of the curve. /li /ulh3Content, signals, and authority /h3ulliDrive a content strategy designed to build strong, consistent, and authoritative brand signals across search, social, and AI-driven platforms. /liliChampion E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). /liliAlign website, video, social, email, and PR to ensure consistency across channels rather than siloed execution. /liliOwn organic distribution across social and community-driven platforms, leveraging user-generated content to drive reach, engagement, and discovery. /li /ulh3Performanceand measurement /h3ulliDefine and report on organic KPIs, including impressions, traffic, leads, bookings, share of voice, brand mentions and citations, and adoption of global frameworks across local markets. /liliBuild attribution dashboards that integrate data from traditional and AI-driven search, organic social media, user-generated content platforms, and third-party publishers, delivering actionable insights. /liliUse search, social, and market insights to identify keyword trends, student questions, and competitor activity to inform ongoing optimization.br/What we are looking for /li /ulh3Required /h3ulli10+ years of experience in organic marketing, with a strong track record across search and social at a global, multi-market, multi-language scale. /liliStrong understanding of technical SEO. /liliProven ability to drive measurable business outcomes through organic discovery in complex, research-driven industries. /liliHands-on experience optimizing for both traditional and AI-driven search. /liliExpertise in driving discovery and engagement on platforms such as TikTok and YouTube. /liliExperience leading and developing specialist organic teams. /liliStrong commercial mindset, with the ability to connect organic strategy and KPIs to revenue and enrollment outcomes. /liliExcellent communication and stakeholder management skills across all levels. /liliExperience in education, travel, or other high-consideration B2C categories. /liliDiscounts on EF programs for Staff, and Staff Friends and Family for all EF Programs /liliFree use of EF Hello: a premium Language Learning App /liliTuition Reimbursement for continued Education /liliReferral Bonus for all referred staff hires (equivalent for 500 USD /liliDiscounts with our global hotel and travel partners /lili15% off our on-site Kita /liliAnd much more!br/ /li /ulpWe are a global, mission‑driven company, our goal? Open the world through education and cultural exchange. We are an International team, with an international audience, and have opportunities to work across regions. /ph3Other benefits include /h3ulliDiscounts on EF programs for Staff, and Staff Friends and Family for all EF Programs /liliFree use of EF Hello: a premium Language Learning App /liliTuition Reimbursement for continued Education /liliReferral Bonus for all referred staff hires (equivalent for 500 USD) /liliFree access to the EF on-site gym /liliDiscounts with our global hotel and travel partners /lili15% off our on-site Kita /liliAnd much more! /li /ulpbThis role in 100% and fully in-office. /b Our onsite policy enhances collaboration, company culture, and faster decision-making. Working together in person fosters creativity, spontaneous idea-sharing, and stronger team connections, which we believe is essential for success. /ppAt bEF Language Abroad /b we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe. /ph3About the Team /h3pAt EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We're dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe. /ppWe offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Through blending classroom-based lessons with interactive exercises and real-world practice, our courses bring you to the heart of the language. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams. /ppEF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable. /p #J-18808-Ljbffr