Paid Social Operations Manager

Zurich Office

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken.

Key Responsibilities

• Campaign Management: Plan, build, and manage paid social campaigns across Meta, TikTok, Snapchat and Reddit, ensuring all campaigns launch accurately and on schedule.
• Optimization: Monitor performance daily, adjusting targeting, bids, and creatives to drive ROI and meet key performance goals.
• Campaign Architecture & Scalability: Design and implement scalable campaign structures across Meta, TikTok, Snapchat, and Reddit – ensuring consistency and efficiency as activity grows across markets and budgets.
• Workflow Automation: Build and manage automated rules, bulk operations, and process workflows within ad platforms and third-party tools to reduce manual effort and increase team output without sacrificing quality.
• Operational Standards: Own and enforce campaign naming conventions, taxonomy frameworks, tracking setup, and data hygiene standards across all platforms – ensuring clean, reliable data for reporting and analysis.
• Process Design & Documentation: Develop and maintain clear operational playbooks, SOPs, and campaign setup documentation – enabling consistency across the team.
• Quality Assurance: Implement and lead pre-launch QA processes to catch errors before campaigns go live, reducing wasted spend and ensuring every campaign meets operational standards.
• Tooling & Platform Management: Evaluate, implement, and manage paid social tools and platforms, identifying opportunities to improve team efficiency through better use of technology.
• Cross-Team Collaboration: Partner with campaign managers, analytics, and marketing operations teams to identify process bottlenecks and build solutions that allow the broader paid social team to scale effectively.
• Reporting Infrastructure: Support the development of reporting frameworks and dashboards, ensuring campaign data is structured correctly at the source for accurate downstream analysis.
• Testing Frameworks: Design structured testing protocols for audiences, placements, and campaign setups – ensuring experiments are run cleanly and results can be trusted.

Required Skills And Qualifications

• Experience: At least 3 years of experience in paid social, with a strong focus on campaign operations, process improvement, or marketing technology – managing campaigns with avg monthly budgets of $100k+ USD across major platforms.
• Platform Expertise: Deep working knowledge of Meta Business Manager, TikTok Ads Manager, including bulk editing tools, automated rules, and API-level features.
• Operational Mindset: Proven ability to design and implement scalable systems, processes, and frameworks that improve team efficiency and data quality – you see beyond the individual campaign to how things work at scale.
• Technical Proficiency: Comfortable working with product feeds, audience data, tracking pixels, UTM structures, and platform integrations. Experience with tools like Smartly.io, GA4, or similar platforms is a strong plus.
• Attention to Detail: Exceptional accuracy and thoroughness in campaign setup, QA, and documentation – you are the last line of defence before campaigns go live.
• Cross-functional Communication: Strong communication skills, with the ability to translate operational complexity into clear guidance for both technical and non-technical stakeholders.

What EF Offers

• Discounts on EF programs for staff, staff friends, and family for all EF programs.
• Free use of EF Hello: a premium language learning app.
• Tuition reimbursement for continued education.
• Exciting opportunities for domestic and international travel.
• And much more…

EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.