Digital Marketing Manager - Campaigns

Overview In this role you will shape and deliver digital marketing campaigns that power EFG’s transformation of its digital ecosystem. You’ll partner with global Marketing, Sales, Product, and Investment teams to create measurable, compliant demand generation across channels. You will translate business priorities into digital activity that boosts awareness, engagement, and commercial outcomes, delivering ROI as the digital landscape scales. This is a community-focused position where you influence cross-functional teams and advocate for data-driven, client-centric marketing. A strong hook is the opportunity to drive measurable impact at scale within a private banking context. Verantwortungsbereiche Lead end-to-end strategy, planning, execution, and optimization of global digital demand generation campaigns across web, email, paid media, and social channels Collaborate with global Marketing, Sales, Product, and Investment teams to define target audiences and tailor campaigns per region Build test-and-learn frameworks (A/B testing, multivariate testing) to improve performance Ensure campaigns comply with cross-border marketing rules and auditable processes Track and align campaigns with KPIs and business objectives, focusing on qualified leads and conversions Manage paid media budgets (Google Ads, LinkedIn, display networks) to maximise ROI and lead generation Advance organic growth through SEO strategy (on-page, off-page, technical) with data-led keyword and landing page optimization Collaborate with content creators to adapt investment insights into engaging digital formats Support editorial calendars and localization of content for geographies and audiences Maintain dashboards and reports on campaign effectiveness, engagement, and ROI Work with Compliance to ensure regulatory and brand standards in digital communications Own platform strategy and development roadmap for CRM, marketing automation, social media, and CMS Maintain auditable content records across owned platforms Support and train colleagues on systems (Seismic, HubSpot, Salesforce, Magnolia CMS, Oktopost) Provide leadership support to juniors and promote best practices across digital and marketing teams Ensure timely, accurate material delivery and brand-consistent communications Stay updated on market, regulatory developments relevant to the role Zentrale Anforderungen Bachelor’s degree in Marketing, Business, Communications or related field 5+ years’ digital marketing experience in Private Banking, investment management or financial services Proven track record delivering measurable campaigns across multiple digital channels Advanced knowledge of SEO, SEM, PPC, and campaign optimization Strong knowledge of marketing automation platforms (Pardot, HubSpot, Marketo) Experience with Salesforce or other CRMs Strong analytical skills with ability to derive actionable insights from data Excellent project management skills and ability to manage multiple regional campaigns Strong communicator able to explain digital concepts to non-specialists and deliver results communication analytical thinking project management SEO SEM PPC