Senior Marketing Analyst (m/f/d) in München

Overview

In this role you will own marketing data, driving ROI analysis and automating performance reporting. You’ll bridge Brand & Comms, Demand Gen, Sales, RevOps, and SalesOps to turn data into actionable insights. You lead global performance analyses, support forecasting, and help shape an in-house attribution model for budget decisions. You centralize data and create automated dashboards to ensure cross-team metric consistency, joining growth with data-driven decision making in a fast-growing wellness tech company.

Leistungen / Benefits

• Hybrid working
• 30 days vacation
• Flexible benefit budget
• Bike leasing
• Employer-subsidized pension
• Mentoring program

Verantwortungsbereiche

• Global performance analysis of marketing channels and ROI
• Strategic advisory to non-analytical teams on figures, targets, and retro-analyses
• Automation and centralization of data with clear dashboards (Snowflake)
• Cross-team alignment to ensure metric consistency and optimized opportunity tracking
• Ad-hoc analyses with actionable strategic recommendations
• Benchmarking and evaluating the tech stack for analytics tools
• Design and management of GTM tracking infrastructure (UTM, events, pixels)
• Lead development and rollout of an in-house marketing attribution model

Zentrale Anforderungen

• 4-5 years of experience in a similar analytical role (Marketing Analyst, Growth Ops, or RevOps)
• Strong Salesforce proficiency
• Data modeling and complex dashboard creation
• Strong drive for automation
• Excellent communication and ability to present to stakeholders
• Strategic thinking and growth mindset
• Business fluent in English; German a plus

• communication
• presentation skills
• cross-functional collaboration
• Salesforce
• data modeling
• dashboard creation