Senior Field Marketing Manager (m/f/d)

We are looking for an experienced Marketing Manager to develop and manage marketing programs in specific channels, support business objectives and advance brand building. This person will identify weaknesses and opportunities in existing marketing campaigns and plans, communicate with senior management about marketing initiatives and project metrics, as well as brainstorm fresh strategies to increase sales and market share.

As the Regional Marketing Lead you will take ownership of field programs from inception to end results: understand field needs, define program and success measurement, ensure alignment with global segment objectives, and deliver all aspects of the program locally.

A Field Marketer will be…

• Working closely with Global Head of Field Marketing on defining and implementing region-specific marketing plan in alignment with global strategy, define local marketing goals and KPIs
• Building marketing programs to support specific marketing objectives across different channels and segments in support of overall strategic marketing plan
• Evaluating and analysing marketing programs and sales pipeline to effectively make decisions on programs that drive the most regional impact
• Working with sales management and regional directors to create quarterly territory plans that generate market awareness and drive leads in territory. Prepare regular communications to sales directors to ensure proper campaign alignment and execution.
• Cultivating relationships with external agencies and vendors, managing agency campaigns to maximize marketing opportunities and return on investment
• Contributing to local PR-strategy in alignment with agency
• Leading campaign efforts through earned, owned and paid media strategies that drive account and territory goals
• Working closely with marketing peers across the department to build needed campaign materials including landing pages, emails and automation that enable effective sales qualification
• Developing co-branded marketing activities with in-territory partners that uncover joint opportunities for sales to pursue
• Managing local Field Marketing Intern(s)

Experience & Skills we’d like to see

• Min. 5 years of working experience in marketing or digital media – with proven event management experience and (ideally), exposure to digital marketing
• Familiarity with online content marketing and social media development strategies
• Strong project management skills
• Detail oriented and exceptionally organised, with excellent written and verbal communication skills
• Written and spoken fluency in German and English
• A passionate, results driven individual, with a focus on collaboration who enjoys being part of a team
• Experience with agency management is a big plus

Why you’ll love it here

• A fast-growing company with an international presence, innovative outlook and strong market position, combining the best aspects of a „start-up“ mentality with the security (and resources) of an established multinational organization
• The opportunity to work on a customised, complex and successful product with a focus on innovation
• A learning environment that prioritises personal and professional development, allowing you to both learn from some of the best in the industry and shape your own career
• An inspiring and positive environment where you will work with talented, open minded and passionate people
• A commitment to hybrid and trust-based work
• A modern office with great features as workplace and space to socialize and connect with colleagues (our office includes a fitness room, free drinks, table tennis and table football, roof terrace and much more)
• A competitive salary and additional performance related rewards
• Comprehensive benefits: gympass, employee assistance program, health care offerings, lunch allowance, special leave and more
• Events in and outside the office (massages, company breakfasts, after-work get-togethers and more)

At Emarsys, we are committed to building diverse teams with a rich variety of perspectives and experiences. If your job profile closely aligns with our requirements we encourage you to apply. We are dedicated to assessing your competencies, learning agility and passion and not your age, disability, familial status, sexual orientation, gender, race, ethnicity, religion or nationality.

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