Influencer Marketing Manager

Role Overview

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Our brand promise is simple: "It’s not a product.

It’s a culture." That is core to everything we do.

Whether we’re sending content creators birthday cakes with baked‑in phones, roasting beggars on social media, nuking PETA, or creating a mini‑documentary of a customer getting our logo tattooed on their leg, we’re in the business of building a brand experience first and delivering world‑class products second.

In return, we’ve amassed a cult.

That, and access to a lot of wallets.

We won’t lie: it’s a pretty sweet deal.

The Influencer Marketing machine is one of our most powerful tools for spreading the good word of dbrand to the unwashed masses.

We’re looking for an Influencer Marketing Manager who can supercharge that machine.

Whether they develop and maintain relationships, negotiate contracts with AAA creators and micro‑influencers, or find methods to improve our PR and Affiliate programs, the manager’s focus is to evolve the cult.

• The Characteristics
• Agile – Nimble, adaptable, thriving in a changing environment.
• Analytical – Decisions driven by data, mastery of insights tools.
• Collaborative – Appreciates purposeful meetings and colleague perspectives.
• Curious – Eager to learn new concepts and skills.
• Disciplined – Focus on details, ensuring the bigger picture.
• Enthusiastic – Passionate about creator partnerships.
• Innovative – Develops new approaches to complex problems.
• Perfectionist – Pursues optimization, never settling for less than 100%.
• Persistent – Overcomes obstacles on the path to success.
• Reliable – Meets verbal and written agreements without oversight.

Responsibilities

• Own dbrand’s influencer marketing strategy from budget to results, identifying the right creators and partnerships to achieve marketing goals.
• Plan and execute influencer and affiliate marketing campaigns aligned with overall business objectives.
• Develop and iterate processes for efficient influencer sourcing, outreach, product seeding, creative capture, and ongoing management using automation and modern apps.
• Evolve and report on key performance indicators, including a sophisticated ROI model to evaluate overall creative performance.
• Facilitate contract negotiation and payment with assistance from internal stakeholders.
• Work with Creative and Marketing teams to manage whitelisting, Meta Partnership Ads, and Tik Tok Spark Ads to boost content and maximize ROI.
• Run dbrand’s micro‑influencer program, ensuring a consistent stream of content for paid social testing.
• Build a creator framework linking DTC and retail expansion efforts.
• Operate dbrand’s PR and Affiliate programs, getting creative on partner compensation and cost controls.
• Mentor and develop prospective junior team members.
• Manage external creative agency relationships as required.

Qualifications

• 3–5 years of digital marketing experience, including at least 2 years driving influencer marketing, PR, or partnerships strategy.
• Proven expertise with influencer and affiliate platforms such as Superfiliate, Grin, Creator IQ, etc.
• Full commitment to living and breathing influencer culture.
• Successful track record of planning and executing influencer marketing strategy for multi‑million dollar paid digital marketing campaigns.
• Excellent project management skills, able to track and stay on top of competing priorities.
• Exceptional relationship management and people skills.
• Impeccable written and verbal communication – a strong, confident, exacting communicator.
• Attention to modern design and aesthetics.
• Ability to identify and implement process improvements using a data‑driven approach.
• Detail‑oriented, self‑sufficient, resourceful, organized, and proactive.
• Experience leading cross‑departmental projects by inspiring, influencing, and communicating across all levels of stakeholders.
• Insights into rapidly‑changing trends of DTC marketing, branding, creative, and platform strategy.

Benefits & Compensation

Salary range: $70,000 – $90,000 per year.

Benefits: health, dental, vision, profit‑sharing, and GRSP benefits.

Position is fully remote, but headquarters is located a few minutes west of Pearson Airport when required.

Vacancy Disclosure: This is backfilling an existing role.

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