Responsibilities
- Generate creative ideas to develop as content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries
- Build media lists for a variety of B2B clients across a wide range of industry groups
- Work with our content marketing team to create unique, proprietary data to establish our tech and SaaS clients as industry experts in their field
- Pitch content generated by our team to news media, trade publications, and industry press for the primary purpose of generating coverage and visibility for our B2B organic growth clients
- Monitor tech and industry news and proactively pitch new stories
- Have a firm grasp on writing effective leads
- Nurture and develop relationships with writers, reporters, and bloggers covering the tech and B2B space
- Conduct comprehensive research including validating sources and finding the most recent and relevant data available
Requirements
- 3-5 years of agency experience in PR, supporting B2B, tech, or SaaS brands
- Proven experience securing news media coverage for tech and/or SaaS clients
- Strong interpersonal skills, with ability to form productive working relationships
- Strong project management skills, with ability to juggle multiple projects while still working effectively
- Ability to set priorities, meet deadlines and work independently
- Strong attention to detail, i.e. near perfect grammar and strong editing skills
- Basic SEO knowledge (i.e. how media mentions influence search and GEO)
- Familiarity with the B2B/tech media landscape (trade publications, industry analysts, tech journalists)
- Experience using Microsoft and/or Google Workspace suites
- Experience using a media relations tool such as Cision
Core Competencies
Demonstrates expertise in generating creative content ideas and pitching to media within the tech and B2B sectors, while effectively managing multiple projects and nurturing relationships with industry journalists. Proficient in conducting research and utilizing media relations tools to secure coverage for clients.
Tools & Technologies
- Cision
- Microsoft Suite
- Google Workspace
PR Specialist (B2B) Arbeitgeber: Embedded Shishya
Jitterbit ist ein hervorragender Arbeitgeber, der Ihnen die Möglichkeit bietet, in einem dynamischen und wachsenden Umfeld zu arbeiten, das sich auf die Integration von Plattformen als Dienstleistung (iPaaS) spezialisiert hat. Mit einem flexiblen, remote-freundlichen Arbeitsmodell und einer Unternehmenskultur, die auf Zusammenarbeit und persönlichem Wachstum basiert, fördern wir Ihre Karriere durch Mentorship und kontinuierliche Entwicklung. Hier haben Sie die Chance, bedeutende Partnerschaften zu entwickeln und die Zukunft der API-Nutzung in geschäftskritischen Prozessen mitzugestalten.
