SMB GTM Lead

SMB GTM Lead

Convenience stores are the most underserved vertical in digital commerce — and we're fixing that.

Lula is the commerce platform built exclusively for c-store operators, powering digital ordering, delivery, and in-store commerce for thousands of locations across the US.

We've processed 10M+ orders, and our products — Lula Hub, Lula Direct, and Lula Solo — help convenience stores and quick-service kitchens compete as modern, omnichannel retailers.

The Role

We're hiring an SMB Sales Representative to be the voice of Lula for independent convenience store and QSR owners across the US.

This is a phones-first role: you'll spend your day on the phone with store owners and managers, turning warm interest into live, earning stores on the Lula platform.

Your north star is simple — get the owner to complete a short signup and go live on delivery.

You'll work a curated list of warm leads (stores that have already raised their hand), make the value obvious in plain terms, and walk owners across the finish line.

The people who thrive in this seat are relentless, genuinely likeable on the phone, and energized by a clear daily number.

This is high-volume, high-rhythm work.

If you light up at a full dial schedule and a tally of the stores you activated this week, you'll do well here.

This isn't a strategy or management seat — but it's where our SMB motion gets built, and the person who eventually owns that playbook and the team behind it will come from this chair.

• What You’ll Do
• Own a daily dial cadence against a curated list of warm SMB leads — independent convenience stores and QSRs that sell branded hot food.
• Reach owners and decision-makers, build trust fast, and explain in plain terms how Lula gets their store onto Door Dash, Uber Eats, and Grubhub with one tablet and zero added hassle for their staff.
• Use the earnings estimator to show owners what stores of their size typically earn from delivery in their area.
• Get owners to complete signup and go live — that's the win.
• Handle the common objections (“no time,” “already on Door Dash,” “no monthly fees,” “sounds complicated”) with clarity and confidence.
• Work your list with discipline — call in the right windows, log every outcome cleanly, and follow up on commitments without letting leads slip.
• Hit and beat a weekly activation target.
• Feed real signal back to the team — what’s landing, where owners push back, which leads convert — so we keep sharpening the pitch and the list.
• What We’re Looking For
• 3–5+ years in a phones-heavy sales role — inside sales, telesales, SDR/BDR, or SMB field sales (restaurant, retail, c-store, payments, or Saa S a strong plus).
• You genuinely like the phone — you can build rapport in 30 seconds with a busy owner who's ringing up a customer mid-call.
• Comfortable with high daily dial volume, and motivated by being measured on outcomes rather than activity for its own sake.
• Clear, plain-spoken communicator — you can explain rev share, the free trial window, and the tablet without making any of it sound complicated.
• Organized and disciplined with a lead list or CRM; you log outcomes accurately and never drop a follow-up.
• Resilient and self-motivated — a “no” doesn’t rattle you, and you keep your energy up across a full day of calls.
• US-based and authorized to work in the US; comfortable working US business hours across time zones.
• Nice to Have
• Experience selling to independent convenience stores, gas stations, or quick-service restaurants.
• Familiarity with delivery marketplaces (Door Dash, Uber Eats, Grubhub).
• Experience with a self-serve / product-led signup motion — you’ve handed customers off to a product, not just closed a contract.
• Spanish or other language fluency to reach a broader owner base.
• Comfort with sales tooling (dialers, CRM, lead enrichment).
• Why Lula

You'll be early on Lula’s SMB sales motion, with a direct line to leadership and real influence on how we reach the next several thousand stores.

The activations you drive show up directly in company growth — there's no ambiguity about whether your work matters.

We value speed, honest pushback, and getting things done over process for its own sake.

As the motion grows, the people who built it from the phones up are first in line to grow with it.

We offer a competitive base plus performance incentives tied to activations, meaningful equity, and full benefits.

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