Head of Brand Marketing

Ready to lead, disrupt and reinvent the sleep industry?We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture.About the role: As the Head of Global Brand at Emma you will be responsible for shaping the brand identity, positioning, and messaging of one of the fastest-growing brands in the global market. Your strategic vision and leadership will ensure Emma remains a market leader by developing a strong brand strategy that is adaptable across local markets while maintaining global consistency. You will collaborate closely with cross-functional teams to drive impactful marketing campaigns, enhance consumer engagement, and drive profitable growth across various product categories and regions.What you will do:Brand Strategy & Messaging: Develop and implement a global brand strategy with clear value propositions, ensuring consistency in messaging while allowing for local adaptations.Campaign & Product Communication: Lead integrated, multi-channel campaigns and develop product communication strategies that highlight differentiation and align with audience insights.Brand Consistency & Reputation: Establish frameworks to maintain brand identity, tone, and storytelling across all markets while managing brand reputation and media relations.Performance & Insights: Define and track key brand metrics, leveraging consumer insights and analytics to refine strategies and optimize future initiatives.Planning & Execution: Drive annual brand planning, oversee the marketing calendar, and ensure seamless execution of campaigns and key brand moments.Leadership & Collaboration: Lead and mentor a high-performing team of 8, while working cross-functionally to drive brand growth and impact.Who we are looking for:Experienced Brand Leader: 8+ years in brand management (5+ years in leadership roles) with a proven track record in consumer goods across D2C and retail. A commercially driven marketer with a strong business mindset and deep P&L expertise, ensuring brand strategy aligns with business performance.Strategic & Analytical Thinker: Ability to define brand identity, positioning, and differentiation in a competitive market. Skilled in interpreting market trends, consumer insights, and brand performance metrics to drive innovation, full-funnel campaigns, and growth.Data-Driven & Performance-Oriented: Expertise in measuring, analysing, and optimizing brand initiatives using KPIs, marketing ROI, and consumer data. Understanding of performance marketing, attribution, and impact measurement to optimize investments. Proficiency in BI tools like Tableau for data-driven decision-making.Creative & Collaborative Partner: Works effectively with creative teams to develop communication and campaign strategies that align with business objectives. Strong stakeholder management skills with experience navigating complex organizations and leading cross-functional teams.Leadership & Agility: Proven ability to manage teams, foster collaboration, and thrive in fast-paced, dynamic environments with a growth mindset.What we offer:We offer a welcoming and collaborative environment where we are honest and direct. We prefer no ego and no politics. We want to excel as a team.We know that Emma isn’t for everyone. But if, like us, you love the thrill of a challenge, chase accelerated growth and thrive in driving change: stop looking further. We\’re the team that will make you discover the top of your game.You will become part of a group of ambitious and inspiring leaders and will be supported in your personal development. Just as we want you to make Emma grow and succeed, we will make you grow and succeed.Our hybrid work policy (22 days of remote work per quarter) allows flexibility, and fosters productive collaboration across teams and locations. This role can be based in either our Lisbon or Frankfurt office.Become an EmmieEmma is transforming the world of sleep – and we want the highest-performing people to help us pull it off. We want you. But only if you\’re willing to go all in. Only if you\’re willing to question, disrupt, innovate, and create from the ground up.We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.Our aim is to get back to you in a couple of days; however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible! #J-18808-Ljbffr