Team Lead Influencer Marketing

Own a TOP Revenue Driving Acquisition Channel

• Own the Influencer Partnerships channel as a key revenue driver in the EU region, with a strong focus on DACH as the most important market.

• Define and execute a performance-driven growth strategy to scale creator partnerships while maintaining strong ROAS.

• Manage and optimize a significant marketing budget with full ownership of CPM, ROAS, and incremental revenue targets.

• Continuously identify opportunities to scale the channel through new platforms, creator formats, and partnership models.

• Build and manage long-term strategic partnerships with high-performing agencies, agents, creators and talent networks.

Lead Growth Experiments and Optimization

• Design and run structured growth experiments to improve conversion, attribution, and campaign performance.

• Continuously optimize creator campaigns based on performance insights, attribution data, and funnel analysis.

• Collaborate with analytics and performance marketing teams to improve measurement frameworks and attribution models.

• Identify scalable creator formats, verticals, and content strategies that maximize performance.

Lead and Develop the Influencer Marketing Team

• Lead, coach, and develop a high-performing team responsible for executing influencer partnerships across DACH and other EU regions.

• Create clear processes, performance frameworks, and operational excellence within the team.

• Foster a culture of ownership, experimentation, and data-driven decision making.

Cross-Functional Collaboration

• Partner closely with the Ecommerce country teams to align acquisition strategies.

• Work with Tech, Brand, Creative, Legal, and Finance teams to ensure campaigns are scalable and compliant.

• Align with global teams to contribute to best practices and continuously improve Emma’s creator marketing strategy.

• 5+ years of experience in Performance Marketing, Influencer Marketing, Growth Marketing, Affiliate Marketing or similar roles.

• Fluent English and another European language (German at B2 level or higher preferred).

• Proven experience managing marketing budgets and optimizing towards CPA, CAC, CPM, ROAS, or revenue targets.

• Experience scaling performance-driven partnerships such as affiliates, creators, publishers, or strategic partnerships.

• Strong analytical mindset with experience using performance data to drive decision making.

• Experience leading and developing high-performing teams.

• Strong stakeholder management and communication skills.

• Interest in the creator economy and emerging digital acquisition channels.