EMEA Regional Marketing Manager

With a predicted 25 billion connected IoT endpoints by 2025, the commercial and technological opportunities presented by the IoT are endless. Not to mention the career paths this exciting space has created. emnify stands out by delivering the next generation of connectivity technology to IoT solution providers worldwide – either directly or via strategic partnerships with CSPs. The most exciting thing about working at emnify is that we are just at the beginning of our journey. We are constantly developing our culture, people and our business approach further. Our guiding principles are driving transformation, customer centricity and empowering people. If you share our vision to unlock the potential of connectivity in a people focused culture that gives you the chance for impact, growth and to be successful together, we would be happy to join us.

Your Role

We are looking for a dynamic and results-driven EMEA Regional Marketing Manager to drive pipeline growth, market visibility, and customer engagement across EMEA core markets. This role is critical in scaling emnify\’s market presence, building strong demand generation programs, customer expansion, and aligning regional execution with global marketing strategy.

The ideal candidate is a hands‑on marketer with deep experience in B2B SaaS, cloud connectivity, or cybersecurity/telecom, who can balance strategic planning with tactical execution. You will partner closely with Sales, Customer Success, and Global Marketing to ensure the EMEA region achieves ambitious growth targets. We’re looking for a marketer who is not only regionally savvy but also passionate about leveraging AI and cutting‑edge tools to push the boundaries of marketing performance.

Location: Berlin, Germany

Your Impact

• Develop and own the regional marketing plan aligned with global strategy, EMEA sales objectives, and ARR growth targets
• Execute integrated campaigns tailored to EMEA, leveraging ABX, digital marketing, events, and partner programs
• Ensure effective localization of global messaging and content for cultural and regulatory nuances
• Drive measurable pipeline contribution through targeted demand generation, field marketing, and ABX initiatives
• Manage regional campaigns across multiple channels (digital, webinars, events, content syndication, paid media)
• Partner with Sales Development, Account Executives and Customer Success to optimize lead flow, conversion, and ROI
• Plan and deliver regional events (such as trade shows, industry conferences, executive roundtables, partner events)
• Support & drive customer advocacy programs, including EMEA case studies and speaking engagements
• Own reporting for EMEA marketing performance (pipeline, MQLs, SQLs, spend efficiency)
• Use data-driven insights to refine campaigns, optimize spend, and increase pipeline velocity
• Track regional market trends, competitor positioning, and customer needs to adapt go‑to‑market strategy

Your Skills

• 5–8+ years of experience in B2B marketing, ideally in SaaS, telecom, cybersecurity, or cloud
• Proven track record of driving pipeline growth and executing integrated marketing programs across EMEA
• Strong knowledge of ABM/ABX and field marketing best practices
• Experience running events, webinars, and executive programs at scale
• Basic familiarity with regional compliance and data privacy regulations
• Excellent project management, communication, and stakeholder alignment skills
• Demonstrated experience with or strong enthusiasm for incorporating AI and automation into marketing (e.g., using tools like Jasper, ChatGPT, Drift, Mutiny, 6sense, or Salesforce Einstein).
• Comfortable experimenting with emerging technologies to drive smarter decision‑making and content personalization
• Hands‑on experience with marketing automation (such as HubSpot, Marketo) and CRM (e.g., Salesforce)
• Fluent in English; additional EMEA languages (e.g., German, French, Spanish) a plus.

Learning culture

It’s all about your growth. emnify puts a lot of effort into setting up different learning opportunities for everyone. We are currently focusing on leadership coaching with our partner Gallup with their strengthsfinder approach. We enable leaders to identify their strengths to continue their learning journey. We offer emerging leaders with our partner Junto to connect with other leaders from similar companies to learn together and grow a network. On top of that our employees benefit from lunch & learn sessions to learn and understand different parts of the business better and leverage the different skills from each other.

Celebrate success together

We empower leaders to spend some quality time with their teams and get together for dinners, workshops, or other fun activities. Building relationships in your team and beyond is key to form and maintain a high‑performance culture that ensures a successful and competitive business. We want work to be fun and achieve challenging goals together. Beyond the quarterly events we also have company events like summer or christmas parties where everyone gets together to ensure people focused culture.

Flexible working approach

As a global company, our colleagues work around the world and in different time zones. Flexibility is key to us. emnify has chosen the hybrid approach to focus on growing their existing hubs further. Whereas our GTM organization in the US is completely remote because there is no hub for them yet. We offer professional relocation services, employer of record and remote working policy. We know great talents are spread around the world or have their families in different countries. We are not a remote culture. We believe driving transformation and embracing customer centricity can be done best in our hybrid working environment where we can learn and grow together.

The moment when you sign our contract your onboarding journey starts. Depending on your notice period, you can start with us 14 working days after signing. We are aiming to provide the best onboarding experience for you, your manager and your future team. All the interactions with you are fully automated and designed with Enboarder , our onboarding technology partner, helps us to create a high level of engagement until your start. For people with longer notice periods, expect us to reach out to you 1 month before you start. Your talent advisor will stay in touch with you until then.

We take affirmative action to ensure equal opportunity for your application, regardless to your nationality, ethnic or national origin, skin color, religion, disability, sex, sexual orientation or gender identity. Your qualification and value add are the deciding factors!
In case you are living with disabilities, chronic illness or neurodiversity please inform us, to provide you with the proper assistance in the application process.