Auf einen Blick
- Aufgaben: Entwickle und leite die Lifecycle-Marketingstrategie für Arbeitsplatzteilnehmer in der Finanzdienstleistungsbranche.
- Unternehmen: Führendes Unternehmen im Finanzsektor mit innovativen Marketingansätzen.
- Vorteile: Attraktives Gehalt, flexible Arbeitszeiten und Weiterbildungsmöglichkeiten.
- Weitere Informationen: Dynamisches Team mit Möglichkeiten zur beruflichen Weiterentwicklung.
- Warum dieser Job: Gestalte bedeutende Kundenreisen und beeinflusse positive finanzielle Ergebnisse.
- Qualifikationen: Erfahrung im Lifecycle-Marketing und starke analytische Fähigkeiten erforderlich.
Das prognostizierte Gehalt liegt zwischen 60000 - 80000 € pro Jahr.
Responsibilities
- Define and own the end-to-end lifecycle marketing strategy for workplace participants in their segment, including lifecycle frameworks, journey architecture, and engagement models.
- Lead the design of state-based lifecycle journeys across key milestones (e. g., onboarding, enrollment, contribution optimization, job changes, retirement readiness), ensuring alignment to participant needs and business objectives.
- Establish and evolve segmentation and personalization strategies, leveraging behavioral, demographic, and financial data to drive relevance at scale.
- Partner with Product and Digital teams to embed lifecycle journeys into participant-facing platforms, influencing feature prioritization and experience design.
- Drive multi-channel orchestration strategy across email, web, mobile, and advisor‑supported channels to deliver cohesive participant experiences.
- Influence lifecycle performance measurement frameworks, including KPIs tied to plan engagement, engagement with Empower tools/content/advice, and ultimately better financial outcomes.
- Lead test‑and‑learn strategy, defining experimentation roadmaps and scaling successful approaches across the participant lifecycle.
- Translate data insights into strategic recommendations and influence senior stakeholders on lifecycle optimization opportunities.
- Act as a subject matter expert on lifecycle marketing within the organization, guiding best practices and elevating team capabilities.
- Ensure all lifecycle programs meet legal, regulatory, and client compliance requirements in partnership with Legal, Compliance, and Risk teams.
- Drive cross‑functional alignment across Marketing, Product, Analytics, and Relationship Management to ensure consistent and effective execution of lifecycle initiatives.
- Maintain and evolve lifecycle documentation, including journey maps, segmentation frameworks, and strategic playbooks.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
- 8–12+ years of experience in lifecycle, CRM, or engagement marketing, preferably within financial services or workplace benefits.
- Familiarity with participant engagement in employer-sponsored benefit plans (e. g., retirement, HSA, equity plans).
- Demonstrated experience owning lifecycle marketing strategy and driving measurable business outcomes (e. g., engagement, retention, contribution rates).
- Deep expertise in lifecycle marketing disciplines, including journey design, segmentation, personalization, and multi‑channel orchestration.
- Strong analytical capability, with experience defining measurement frameworks and translating data into strategic action.
- Experience influencing product roadmaps and embedding marketing strategies into digital experiences.
- Advanced experience with marketing automation and CRM platforms (e. g., Salesforce Marketing Cloud or similar).
- Proven ability to operate in a highly matrixed environment and influence without direct authority.
- Strong executive communication skills, with the ability to present strategies and insights to senior stakeholders.
- Experience working in regulated environments and navigating Legal, Compliance, and Risk considerations.
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Lifecycle Marketing Manager- Financial Services Arbeitgeber: empower
Als Lifecycle Marketing Manager im Finanzdienstleistungssektor bieten wir Ihnen die Möglichkeit, eine zentrale Rolle in der Gestaltung und Umsetzung von Marketingstrategien zu übernehmen, die echte Auswirkungen auf das Leben der Teilnehmer haben. Unser Unternehmen fördert eine inklusive und dynamische Arbeitskultur, in der kontinuierliches Lernen und persönliche Entwicklung geschätzt werden. Mit einem starken Fokus auf Teamarbeit und Innovation unterstützen wir Sie dabei, Ihre Fähigkeiten weiterzuentwickeln und Ihre Karriere voranzutreiben, während Sie gleichzeitig von attraktiven Benefits und einem flexiblen Arbeitsumfeld profitieren.
Wir glauben, dass du diese Fähigkeiten brauchst, um Lifecycle Marketing Manager- Financial Services mit Bravour zu bestehen
Lifecycle Marketing Strategy
Journey Design
Segmentation
Personalisierung
Multi-Channel Orchestrierung
Datenanalyse
Marketing Automation
