Описание:
Apple develops computers, tablets, software, and services, combining product management, development, and product marketing to create products for customers worldwide.
Задачи:
- Articulate the product opportunity in the market and provide product insight and leadership from introduction through end-of-life to Marketing and Sales organizations;
- Execute product launches with excellence;
- Contribute to the annual Marketing plan, outlining opportunities and actions that drive growth and category leadership;
- Liaise between the local market and worldwide teams on business needs and feature requirements;
- Influence the product feature roadmap with recommendations that improve customer experience;
- Represent the Product Marketing team as a visible and vocal member;
- Guard product messaging and positioning across every customer touchpoint;
- Maintain expert knowledge of competitive and third-party products and strategies;
- Make pricing and forecasting recommendations to management and cross-functional teams;
- Build influence across multiple internal functions and divisions;
- Drive Apple iPad and Mac adoption, go-to-market success, product launches, product positioning, and business growth;
- Leverage product and market insights to capture local requirements and inform Worldwide Product Marketing and other stakeholders.
Требования:
- Experience in product marketing, product management, or related roles in Germany;
- Familiarity with Apple hardware, software, and services, ideally with interest or experience in the PC industry or consumer electronics;
- Technical fluency and the ability to translate complex technical features into clear consumer benefits;
- Excellent written and spoken English and German presentation skills;
- Ability to craft compelling product stories;
- Strong analytical skills and the ability to use data and market insights to guide actions and recommendations;
- Willingness to travel up to 25% of the time;
- Nice to have: Curiosity, passion for excellence, the ability to ask the right questions, a resilient problem-solving mindset, flexibility, willingness to learn, experience working with international teams in a multinational company, project management skills, influencing and collaboration skills, cross-functional leadership abilities, MS/MA/MBA degree.
Условия:
- English and German are required for written and spoken communication;
- Travel up to 25% of the time;
- Apple provides reasonable accommodations for applicants.
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product marketing manager for Mac and iPad in Berlin Arbeitgeber: Enfint
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