senior user acquisition manager for mobile puzzle games

Описание: Severex is a developer and publisher of mobile games, including iOS and Android casual puzzle games monetized primarily through in-app advertising. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

• Plan, launch, optimize, and scale paid social campaigns across Meta and TikTok;
• Own budget allocation, bidding strategy, targeting, and GEO expansion;
• Test campaign structures, optimization events, and audiences to identify scalable growth opportunities;
• Make data-driven decisions to scale, iterate on, or pause campaigns;
• Own the creative testing roadmap in partnership with designers and creative producers;
• Translate campaign insights, player motivations, and competitor research into clear hypotheses and creative briefs;
• Test platform-specific hooks, concepts, and formats;
• turn results into actionable feedback for the creative team;
• Monitor creative fatigue and coordinate timely iterations and new concepts with the production team;
• Analyze acquisition performance and post-install cohorts across iOS and Android, linking CPI and CAC to retention, ad revenue, LTV, ROAS, and payback;
• Use MMP data, internal reporting, and revenue forecasts to evaluate campaign profitability and expected payback;
• Investigate material performance changes and define clear corrective actions;
• Communicate results, learnings, and next steps to relevant stakeholders.

Требования:

• 3+ Years of hands-on mobile user acquisition experience in gaming;
• Proven experience managing and scaling campaigns across both Meta Ads and TikTok Ads;
• Experience directly managing $100k+ in monthly ad spend and scaling campaigns while meeting profitability targets;
• Strong understanding of IAA monetization and the relationship between retention, ad revenue, LTV, and acquisition economics;
• Strong analytical skills, including cohort analysis and practical experience with ROAS, LTV, and payback modelling;
• Experience with mobile attribution platforms and a practical understanding of iOS measurement limitations, including their impact on optimization and performance evaluation;
• Ability to independently prioritize tests, manage budgets, and take ownership of campaign decisions;
• English at B1+ level, with confidence in written communication and calls with platform partners;
• Nice to have: Experience with Snapchat Ads and Google Ads, experience promoting puzzle, casual, or hybrid-casual games, experience with UA reporting automation, BI tools, or creative analytics platforms.

Условия:

• The remote work model enables you to work from anywhere in the world;
• A competitive compensation package;
• Health insurance;
• Continuous professional development and a pathway for career growth.