Creative Strategist & Creator

h3Creative Strategy and Creation Creative Strategist Creator /h3 h3Role /h3 pYou own the strategy behind the ads and create them yourself, find the market gaps competitors are missing, and scale client brands profitably on paid social. Fully remote. /p h3Context /h3 pWhy this role exists. /p pThis role is for you if you think beyond the script. You write and design ads, and you see the full picture: you know why one ad wins and another fails, you push a brand past its performance ceiling, and you generate angles that are new to the market from a framework of your own. /p pYou work one level up: you direct the strategy and design creatives that win and stand out. You own the creative system end to end, for client work and for our own portfolio projects. You work directly with Marco Kohns, co-founder of ENLIX. /p h3What you do /h3 ul liYou own creative strategy across our clients' paid social and create the creatives yourself, primarily Meta ads on Facebook and Instagram /li liYou create static ads (single image and carousel) and video ads across the full funnel: awareness, engagement and bottom-of-funnel conversion /li liYou map each client's awareness levels, desires and personas, then build the testing roadmap across the full funnel from that map /li liYou own outcomes independently. You set the hypothesis and you execute the creative design yourself /li liYou run full-funnel data audits: find the gap (creative, offer, funnel or page), then fill it with creatives that convert /li liYou report on tangible revenue impact (hook rate, CTR, conversion rate, AOV, ROAS) and tie every test back to a data-driven hypothesis /li /ul h3Requirements /h3 pWhat you bring. /p ul liCreative design for paid at scale: you design creatives for cross-channel, international paid performance campaigns at high spend, and you are comfortable producing static image ads, carousels and video ads yourself. /li liMarket awareness levels: you place any market on the spectrum (unaware, problem-aware, solution-aware, product-aware, brand-aware), tailor the message to each level, read which levels competitors are saturating, and name the blind spots nobody is leveraging yet. Most brands only speak to the product-aware market, and paid scaling often happens in the gaps above it. /li liTesting hierarchy: you test top down: product, desires, personas, angles, then visuals and copy. A new desire or a new audience moves the needle far more than a new hook. You know which desire to attack first, when to open a new awareness level, and when a dedicated persona ad is worth building. /li liAd analysis, full funnel: you read the psychological trigger behind an ad and then prove it in the numbers. Not only CPA, but hook rate, click-through, conversion rate, AOV and ROAS. Every ad you brief is a test with a clear hypothesis, so every dollar of spend returns data. /li liFunnel awareness: the best creative still fails when the offer or the landing page is off. You spot when an ad and its page do not match, and you know when an ad needs its own landing page. /li /ul h3In Addition /h3 ul liYou have a proven track record in both static and video ads and can tell us what your past ads achieved. If your strength is static only or video only, apply anyway /li liYou run client calls in English with confidence /li liYou work backwards from high-growth goals /li liYou work async-first and self-directed /li liYou report with data and work AI-native /li /ul h3What we offer /h3 ul liDirect ownership of the creative system and of the client relationship, not execution against someone else's brief /li liExposure to clients across product categories, which builds growth pattern recognition faster than a single in-house role /li liAn AI-assisted operating stack that we build and maintain internally, and that you are welcome to shape /li liDirect feedback and mentoring from operators who have run these channels at multi-million dollar scale /li liScope that expands with performance, including toward a permanent position /li /ul h3Engagement /h3 pThe role starts as a freelance engagement with a defined scope. When you deliver consistently, you take on additional clients and wider scope, and where it makes sense for both sides the arrangement can become permanent. /p pThe role is fully remote, and so is the whole team. We work asynchronously and assess output rather than hours. We expect you to take a goal, translate it into a tactical plan with measurable targets, run it independently, and raise issues early when something is not working. /p #J-18808-Ljbffr