Overview
As VP, Growth Marketing you will own the global strategy, execution, and P&L for Chaos' direct digital and e-commerce business. You will scale the Product-Led Growth (PLG) model and demand, translating our growth vision into actionable marketing frameworks that convert digital traffic into revenue. You’ll lead a matrixed marketing organization across campaigns, performance, SEO/GEO, social/influencer, and events to accelerate revenue velocity. This role sits at the intersection of growth, data, and cross-functional collaboration to drive regional and global commercial outcomes. Join a mission-driven team redefining how architects and designers bring ideas to life.
Verantwortungsbereiche
- Forecast, mature, and grow the 10M+ ARR direct digital sales channel
- Manage global marketing budget to enable key deliverables within fiscal limits
- Establish commercial KPIs and optimize funnel performance to boost revenue velocity
- Oversee performance marketing, campaigns, and acquisition spend with ABM and retention campaigns
- Develop content-driven SEO/GEO strategies for multi-regional demand
- Govern global web properties as high-converting commercial destinations with testing and funnel experiments
- Lead organic communications and influencer outreach to build brand equity across target audiences
- Define event strategy and optimize regional commercial returns from tradeshow and brand experiences
- Lead and develop a matrixed team of 20+ marketers across five sub-teams, focusing on leadership and outcomes
Zentrale Anforderungen
- Extensive senior or executive-level digital marketing, growth, or performance marketing experience
- Proven P&L ownership for a standalone e-commerce or digital sales channel with multi-million euro ARR
- Strong background in B2B SaaS, especially self-service or PLG models with digital-first, low-touch conversions
- Experience building and leading large, multi-disciplinary marketing teams in fast-moving, metrics-driven environments
- Experience deploying marketing technology stacks, data warehousing, data governance, and multi-channel attribution
- Ability to manage a complex global budget and forecast revenue with data-driven investment decisions
- Understanding of how SEO/GEO, web infrastructure, paid media, and brand presence integrate into revenue-generation
- interpersonal skills
- leadership and motivation
- clear communication
- digital marketing
- growth marketing / PLG
- SEO and GEO
VP, Growth Marketing (m/f/d) in Karlsruhe Arbeitgeber: Enscape
Chaos ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern in Karlsruhe eine dynamische und unterstützende Arbeitsumgebung bietet. Mit hybriden Arbeitsoptionen und einem starken Fokus auf persönliche und berufliche Weiterentwicklung fördert Chaos eine Kultur der Zusammenarbeit und Innovation. Die Möglichkeit, an spannenden Projekten in einem globalen Unternehmen zu arbeiten, das kontinuierlich wächst und sich weiterentwickelt, macht Chaos zu einem attraktiven Arbeitsplatz für kreative Köpfe.
