CRM Executive (German Market)

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Job Description

As a CRM Executive, you will work with the Campaign Manager (DACH) to carry out bwin’s local communications and promotions plan across sports, casino and poker for the German market. You’ll help ensure that our messaging feels local and authentic while staying aligned with global brand strategies. You’ll create communications for every stage of the customer journey, including onboarding, retention, upselling/cross-selling, and reactivation.

Are you ready to take your career to the next level? This is your chance to be part of a fast-scaling marketing team and make your mark on one of our most iconic brands—bwin . If you live and breathe sports, are fluent or native in German, and are searching for an exciting new opportunity, we’re looking for you!

Don’t miss your opportunity to combine your passion for sports with a dynamic role in one of the most innovative companies in the industry. Let’s make great things happen—together!

What you will do

1. Collaborate with the team to implement CRM strategies for Germany.
2. Create and deliver engaging multi-channel campaigns, including email, push notifications, and inbox messages.
3. Develop and execute short-term and long-term promotions to drive player engagement.
4. Monitor and analyze campaign performance to optimize results and achieve KPIs.
5. Work with internal teams (content, design, brand) to align with the CRM plan.
6. Utilize CRM tools to manage and execute campaigns effectively.

Qualifications

1. Previous CRM experience would be advantageous.
2. Excellent knowledge of sports.
3. Excellent written and verbal English language skills.
4. Strong attention to detail.
5. Organisational skills and ability to meet tight deadlines.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Berlin, you can expect to receive great benefits like:

• Hybrid working – 2 days in the office.
• Free subscription to wellbeing app Unmind.
• Paid subscription to LinkedIn Learning.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

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