Social Media Executive (m/f/d)

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

We are an in-house creative agency responsible for bringing all communications and marketing briefs to life, through creating and producing innovative content that increases business performance across Entain brands. We deliver campaigns spanning multiple media touchpoints, including CRM, performance marketing, TV and social.

Job Description

We are looking for a German-speaking Social Media Manager to join our brand new social team, working across our BWIN brand for the DACH market. As our Social Media Manager, you will be responsible for creating engaging content that fans love across our social channels according to the already defined social media strategy. You will be in charge of our social media activities, enhancing our brand presence, and driving customer acquisition and retention through strategic social media initiatives.

This is a brand new role in a brand new team, so there is a genuine opportunity to put your own mark on this role and our BWIN brand in this local market. Although you will have the support of the Head of Social, we are looking for a self-starter who can hit the ground running and help us create some epic social content that will engage our popular customer base.

Day to day you will be involved in the following:

• Strategy implementation through social content that increases brand awareness, engagement, and conversion rates for our brands.
• Leading and creating engaging social content across our social channels, capturing live audio-visual content on-the-ground from sport arenas across Germany and/or Austria.
• Develop a content calendar to ensure a consistent and cohesive brand voice and messaging.
• Plan and execute creative and effective social media campaigns, including contests, promotions, and partnerships.
• Foster and manage a vibrant online community by actively engaging with followers, responding to comments and messages, and encouraging user-generated content.
• Monitor social media channels for trends, feedback, and opportunities of engagement.
• Collaboration with third-party agencies on major integrated campaigns.
• Collaborate with influencers, partners, and industry stakeholders to amplify our social media presence.
• Analyse social media performance data to identify trends, insights, and areas of improvement.
• Proactively monitor and evaluate content around key events, conversations, sentiment, and insights.
• Test and optimise as the community develops, measuring and learning as you go.
• Contribute to weekly editorial meetings, ideating engaging social content initiatives around key events.
• Collaborate with marketers and designers, understanding the work is shaped by a diverse range of skillsets.
• Continuously explore new social media platforms and technologies to keep the brand at the forefront of digital innovation.
• Activate premium brand partnerships and sponsorships.
• Travel to the regions to inspire and collaborate with marketing and creative teams.
• Some international travel will be needed as part of this role.

Qualifications

• Being fluent in English and German (written & verbal) is critical for this role, either native or C1 certified.
• Strong experience as a Social Media Manager previously.
• Having a keen interest or knowledge in football, major sports or gaming would be a major plus for this role. You will create social content for your sports and gaming customers/followers, so this genuine interest will be a huge bonus you can bring to the role!
• Experience in growing social media communities.
• Experience innovating creative social campaigns that increase audience engagement.
• An ability to interpret social analytics, key performance indicators, and judge performance.
• The flexibility to balance multiple work streams and projects at one time.
• Some experience editing and filming content.
• Excellent written and verbal communication skills.
• Experience working within multiple markets.
• Experience working on brands in a regulated sector.

Additional Information

At Entain, we know that signing top players requires a great starting package and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Austria, you can expect to receive great benefits like:

• Min salary starting from €32,000.
• Hybrid working – 2 days in the office.
• Life assurance – 2x Annual Salary.
• Ability to buy holiday.
• Free subscription to wellbeing app Unmind.
• Additional “It’s Your Game” day off to use at either Christmas or New Year.
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development.
• Share save scheme.
• Team Spirit – events (e.g. Action Day, Roof-top BBQ party), team building (e.g. EOY Party), sports activities (e.g. tennis, yoga, football), and pro-bono activities.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable, and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected, and their individuality celebrated.

#J-18808-Ljbffr