Head of Social Media Marketing (m/f/d)

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Company Description

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first and placing exciting, engaging and entertaining experiences at more fingertips than ever before. We\’re pulling into pole position by pushing boundaries further. With innovation, with technology, but most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

Job Description

We are seeking an innovative and experienced Head of Social Media Marketing (SMM) to lead our social media strategy within the region. The ideal candidate will have a deep understanding of social media platforms, a proven track record of driving engagement and growth, and the ability to develop creative campaigns that resonate with our target audience. As the Head of SMM, you will be responsible for overseeing all social media activities, enhancing our brand presence, and driving customer acquisition and retention through strategic social media initiatives.

Reports to

Chief Operating Officer (COO)

What You\’ll Do

• Social Media Strategy Development
  • Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversion rates for the brands.
  • Identify and define key performance indicators (KPIs) for social media success and regularly measure and report on these metrics.
• Content Creation and Management
  • Oversee the creation and curation of high-quality, engaging content across all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and emerging channels.
  • Develop a content calendar to ensure a consistent and cohesive brand voice and messaging.
• Campaign Planning and Execution
  • Plan and execute creative and effective social media campaigns, including promotions, contests, and partnerships.
  • Utilise paid social media advertising to reach and engage targeted audiences.
• Community Engagement
  • Foster and manage a vibrant online community by actively engaging with followers, responding to comments and messages, and encouraging user-generated content.
  • Monitor social media channels for trends, feedback, and opportunities for engagement.
• Team Leadership
  • Lead, mentor, and manage a team of social media professionals, fostering a culture of innovation and collaboration.
  • Set clear performance objectives, conduct regular performance reviews, and support professional development.
• Collaboration and Coordination
  • Work closely with the marketing, content, and design teams to ensure social media efforts are aligned with overall marketing objectives and brand guidelines.
  • Collaborate with influencers, partners, and industry stakeholders to amplify our social media presence.
• Data Analysis and Reporting
  • Analyse social media performance data to identify trends, insights, and areas for improvement.
  • Prepare and present regular reports on social media performance to senior management.
• Staying Current with Trends
  • Stay abreast of the latest social media trends, tools, and best practices within the iGaming industry and beyond.
  • Continuously explore new social media platforms and technologies to keep the brand at the fore.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• A number of years experience in social media marketing, with recent experience in a leadership role, preferably within the iGaming or entertainment industry.
• Proven experience in developing and executing successful social media strategies.
• Strong understanding of social media platforms, tools, and analytics.
• Excellent communication, writing, and storytelling skills.
• Creative thinker with a passion for innovation and gaming.
• Exceptional leadership and team management skills.
• Ability to work in a fast‑paced environment and manage multiple projects simultaneously.

Additional Information

At Entain, we know that signing top players requires a great starting package and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Depending on your role and location, you can expect to receive benefits like:

• Annual Group Bonus Plan
• Food vouchers – 138 EUR per month (working full time)
• Annual Holiday – 5 weeks per year, plus local public holidays
• Additional ‘It’s Your Game’ day off – 1 day
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Life Insurance / Personal Disability Insurance / Critical Illness Insurance
• Hybrid working – 2+ days in the office
• Sharesave Scheme
• Paid subscription to the mental wellbeing app Unmind and the training portal Udemy
• Referral Program
• Amazing social events including EOY party
• Special day(s) off: birth of child, marriage, moving household, etc.
• Special offers / reductions: pharmacy, Magenta, Erste Bank

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. Whether you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Management

Industries

• Entertainment Providers

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