Director of Product - Sports

About Epassi

We are Europe’s leading provider of employee benefits technology.

Millions of employers and staff use Epassi’s digital and mobile solutions to seamlessly redeem employee benefits across our unrivalled merchant network.

Epassi - Wellbeing that works!

Are you interested in joining of Europe’s fastest growing companies?

Do you want to impact the wellbeing of millions of users?

If yes, join us to make an impact in a fast-paced and dynamic environment where you’ll play a key role in driving product strategy, building high-performing teams, and enabling sustainable growth.

Epassi’s purpose is to boost everyday wellbeing.

We are a leading provider of employee benefit solutions across Europe.

We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe.

Since then, we have consistently grown, diversifying our products and introducing our services into new markets.

Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.

Position based in Germany or another major Epassi market.

Your Mission at Epassi

Epassi has built or acquired sport network products across multiple European markets.

Today, they operate largely independently.

Your mission is to change that — without losing what makes each of them win locally.

You will establish and lead Epassi’s first global Sport Product capability: a function that sets the product vision, architecture, and quality bar across all sport products, while ensuring each market ships the right things for its users, employers, and network partners.

You will start with Germany — our largest and most complex sport market — and expand from there.

This is not a coordination role.

It is a builder role.

You will own a roadmap, lead a growing team, and be held accountable for sport usage and GMV globally.

• Your Responsibilities
• Build the Global Sport Product capability: founding leader of a new function, defining team structure, hiring plan, tooling standards, and operating model; establishing rituals, specs, and ways of working that allow a distributed sport product organisation to move fast without fragmenting.
• Own the Germany product end-to-end: roadmap, prioritisation, delivery, and outcomes; work directly with Hansefit and related German operations to align commercial needs with product reality.
• Integrate and unify sport products across markets: find the integration strategy, design the architecture of convergence, and execute without disrupting live operations.
• Interface with local and global product teams: align on platform dependencies, shared infrastructure, and integration timelines; drive alignment proactively.
• Define and deliver against global sport KPIs: set measurement framework, track, and demonstrate the connection between product decisions and business outcomes.
• You’ll Be Successful In This Role If You
• Build a functioning Global Sport Product team: hired, embedded, and operating within the first two quarters.
• Own and ship the Germany sport product roadmap, tracking toward GMV and usage targets.
• Set a clear integration roadmap for sport products across markets: sequenced, resourced, and moving.
• Establish a monthly cadence of product performance reporting against sport usage and GMV, visible at Group level.
• Build a model other verticals want to replicate.
• What You Should Bring (experience That Is Non-negotiable)
• 10+ years in product management, with at least 5 years leading product organisations of 10+ people.
• Strong understanding of sport or fitness network products — familiar with Hansefit, Wellpass, or equivalent networks.
• B2B or employee benefits background — understand how employers buy, what HR and procurement care about, and how to build products in a B2B2C model.
• Cross-country or multi-market product experience — shipped and scaled products across more than one country.
• The Profile We Are Looking For
• Data-driven; define success criteria and track outcomes systematically; KPIs are usage rates, activation metrics, and revenue impact.
• Vision and execution balanced; present a compelling three-year sport product vision and a credible quarter-by-quarter roadmap.
• Builder, not bureaucrat; energised by ambiguity, not slowed by it.
• Commercially sharp; understand GMV, margin, and network economics; make product decisions that move the business.
• Fluent across cultures; navigate local market expectations and global stakeholders in matrix organisations.
• Your Language Profile
• English C1/C2 required. German C1 strongly preferred as Germany is your starting market and you will work directly with local teams, operators, and partners.
• Your Track Record
• Led product organisations through market expansion; took a complex, multi-stakeholder product and improved it without blowing up what worked.
• Integrated acquired products into a broader platform and have insights from the experience.
• Managed PMs, not just projects, and can point to people in the team who grew because of your leadership.
• Why You Should Join Us
• Be part of an ambitious growth journey and a global community of driven, bold, entrepreneurial, yet humble Epassians.
• Work with a clear purpose – boosting everyday wellbeing – creating a meaningful, positive impact on individuals and society.
• Thrive in an open and inclusive culture with low hierarchy, where relationships are built on respect, camaraderie, and shared successes and challenges.
• Come as you are – we’ll bring out the best in you and support your personal and professional growth.
• Join a fast-growing tech company with a strong financial foundation, offering opportunities to grow and make an impact together.
• Benefit from an inspiring and supportive work environment where employee wellbeing is a true priority.
• Contribute to solidifying our position as the number one player in Europe’s employee benefit market and help shape the next wave of success.
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