B2B Sales Manager - Telesales in Hamburg

About the role

We are looking for an experienced B2B Sales Manager with a strong background in telephone sales and a proven ability to convert qualified leads into long-term customers. You will sell digital information solutions, database subscriptions, professional seminars and online training products to business decision-makers. This is a highly sales-driven role where needs analysis, value-based selling, objection handling, cross-selling and closing are central to your daily work. The position is primarily office-based in Hamburg, with 1 home-office day per week available after the probation period.

Responsibilities

• Sell digital solutions, database subscriptions, seminars and online training products to B2B customers.
• Manage both existing customers and new business opportunities through telephone-based sales.
• Conduct professional needs analysis to understand customer requirements and identify relevant solutions.
• Present clear value propositions and guide prospects through the complete sales conversation to closing.
• Systematically follow up with qualified leads, existing customers and previously identified opportunities.
• Contact webinar participants and convert interest into relevant commercial opportunities.
• Identify and execute cross-selling and upselling opportunities across the product portfolio.
• Build tailored product packages based on individual customer requirements.
• Handle objections professionally and confidently throughout the sales process.
• Maintain a high level of outbound customer contact and consistently work towards conversion targets.
• Monitor personal sales KPIs and conversion rates and continuously identify opportunities to improve performance.
• Maintain structured follow-up activities and accurate customer information.
• Apply established sales methodologies, conversation frameworks and closing techniques.

Requirements

• Minimum 3 years of experience in sales or telesales.
• Proven success in telephone-based B2B sales to decision-makers.
• Strong experience across the complete sales cycle, including needs analysis, solution positioning, value-based selling and closing.
• Excellent objection-handling and negotiation skills.
• Strong commercial mindset with a clear focus on conversion and results.
• Experience with cross-selling and developing existing customer relationships.
• Comfortable working in a high-contact telephone sales environment.
• High level of self-organisation, ownership and initiative.
• Open to feedback and motivated to continuously improve sales performance.
• Confident, outgoing and highly communicative personality.
• Good working knowledge of Microsoft Office 365.
• German at native or C2 level is essential.
• Willingness to work primarily on-site in Hamburg, with remote work limited to 1 day per week after the probation period.

Benefits

• Permanent full-time contract.
• Uncapped performance-based commission.
• Warm leads generated through existing customers and webinar participants, with no traditional cold acquisition.
• 30 days of annual leave.
• Flexible working hours.
• 1 home-office day per week after the probation period.
• Structured onboarding and established sales playbooks.
• Clear KPIs and structured support to help accelerate performance.
• Subsidised public transport.
• Fitness and wellbeing benefits.
• Internet allowance.
• Corporate employee benefits and discounts.
• Flat hierarchies and a collaborative working environment.

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