Director, Growth Marketing

About e Sentire e Sentire is on a mission to hunt, investigate and stop cyber threats before they become business disrupting events.

We were founded on the premise that if you can't find a solution, you build it.

And today, that means pioneering the future of AI-powered security.

At e Sentire, we’re rebuilding a cutting-edge AI Security Operations Platform that will amplify human expertise, not replace it, creating a workplace where innovation meets impact.

About the Role

The Director of Growth Marketing owns e Sentire’s paid media, SEO/AEO, and website conversion strategy, and oversees the content marketing function.

This role is accountable for turning e Sentire’s digital presence — website, paid search and social, organic search, and content — into measurable, trackable pipeline contribution across both prospect (net‑new) and customer (expansion/retention) marketing.

The Director partners closely with the web team, the paid media agency, SEO/AEO partners, product marketing, and the content team to keep e Sentire’s digital demand engine performing against pipeline and revenue targets.

The role owns website governance — intake, approvals, and roadmap prioritization — and drives conversion rate optimization (CRO), while web design and development execution sit with the web team.

The role requires a strong understanding of B2B marketing strategy, demand generation, conversion rate optimization, paid media, SEO/AEO best practices, and the cybersecurity industry, including how e Sentire’s positioning and messaging compete against top competitors.

Responsibilities

• Lead a team of marketing managers and specialists spanning paid media/performance and content marketing, partnering closely with the web team on execution of website priorities.
• Develop, manage, and implement how fresh new positioning and content is added to e Sentire’s website, ensuring it remains one of the strongest sites in the market.
• Utilize marketing technology platforms (e. g., 6sense, Ad Roll, Clay) to drive marketing efficiency and pipeline growth — through audience/list management, Salesforce campaign attribution, landing page personalization, and pipeline reporting.
• Own website governance — intake and approval workflows for page and content requests — and partner with the web team, product marketing, subject matter experts, the campaigns team, and digital agencies to prioritize a forward‑looking website roadmap focused on conversion and pipeline impact.
• Drive continuous conversion rate optimization (CRO) across the website — using tools such as VWO and Mouseflow to run structured A/B tests, improve on‑site conversion paths, and increase pipeline yield from existing traffic.
• Own and manage the paid media agency relationship to implement, test, and optimize an always‑on paid media strategy across paid search, paid social, and display, including support for international markets.
• Own digital demand generation strategy — including ICP‑based campaigns and structured A/B testing across landing pages, ads, and offers — in partnership with the campaigns team.
• Serve as the internal decision‑maker for AEO/SEO strategy — partnering with LQ Digital on content retention/removal decisions, pillar page strategy, and AEO prioritization — to improve top search term performance, grow ICP traffic, and increase inclusion in AI summaries and LLM‑driven search.
• Own and evolve email nurture program strategy across both prospect and customer lifecycles — auditing cadence performance, consolidating underperforming programs, and building new messaging‑aligned sequences (in partnership with Customer Marketing) that drive measurable pipeline attribution.
• Oversee the development of third‑party demand gen webinars, survey reports, and content syndication programs with lead guarantees.
• Lead e Sentire’s participation in Tier 1 cybersecurity industry events to increase brand awareness, drive lead generation, and support onsite meetings with current customers and prospects.
• Lead the content marketing strategy and calendar, through the Senior Content Marketing Manager, with cross‑functional stakeholders (including channel and Customer Marketing), focused on key themes such as AI, ransomware, new attack vectors, threat research, and topics relevant to security decision makers across both the prospect and customer journey.
• Own the social media strategy to drive engagement, grow followers, and support key campaigns.
• Manage vendor and agency relationships including paid media/demand gen agencies (e. g., Compound Growth), SEO/AEO partners (e. g., LQ Digital), G2, CRO and analytics platforms (e. g., VWO, Mouseflow), and other marketing technology vendors — including PO submissions, contract renewals, and quarterly business reviews.
• Extend campaigns and new content in support of channel marketing efforts.
• Monitor, analyze, and report on program performance against pipeline and revenue by tactic, using Salesforce or a data visualization platform (Power BI, Clari, etc.).

Requirements

• 8+ years of marketing experience, with 3+ years of hands‑on growth optimization and paid media experience.
• Experience developing, managing, and tracking marketing budgets to ensure investment levels contribute to marketing KPIs and success metrics.
• Experience working with in‑house creative services, external agencies, and web development/design partners to prioritize and approve website work.
• Demonstrated experience driving website conversion rate optimization (CRO) and digital experience strategy; hands‑on web design/development experience is not required.
• Excellent verbal and written communication skills.
• Experience leading a small team of marketing managers/specialists, including day‑to‑day coaching and skill development.
• Familiarity with common website technologies (hosting, CDN, CMS platforms), CRO/testing tools (VWO, Mouseflow), Pardot, Drift/Qualified, Google Analytics, Google Ads, 6sense, Linked In, SFDC, and Zoom Info.
• Strong work ethic with an understanding of e Sentire’s business objectives.
• Work Location

If the successful candidate is located within 50 km of our Waterloo, Ontario office, this role will follow a hybrid schedule: work from home on Mondays and Fridays, and work onsite Tuesday through Thursday.

Candidates residing more than 50 km from the office will work fully remote.

Compensation Range

The expected base salary range for this role is $175,000–$185,000 CAD.

This range is for the primary location for which the job is posted.

Actual compensation may vary depending on location and job‑related factors such as qualifications, experience, knowledge, skills, and internal equity.

Our Culture and Values

We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all.

We believe that a variety of perspectives, backgrounds, and experiences make us stronger – if you’re enthusiastic about this opportunity but don’t meet every qualification, we encourage you to apply anyway.

It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.

• Total Rewards
• Competitive benefit program
• Paid parental leave
• Matching RRSP or 401K program
• Competitive employee referral bonus
• Accommodation

If you have any accessibility requirements during the recruitment process, please reach out to our HR team at talentacquisition@esentire. com and any accommodation needs will be addressed upon request.

Your talents and unique perspectives are valued, and we look forward to the opportunity to work together to build a more inclusive future.

It's our mission at e Sentire to protect our customers 24/7/365 and we extend this conviction to job seekers.

During the application and interview process, e Sentire will communicate with you from one of our corporate "@esentire. com" email addresses, never from a public email address.

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