Overview
In this role you drive Essity’s global commerce and retail media strategy across Amazon and retailer networks. You will define global standards, optimize media activation, and translate investments into sales impact. Working within Global Media & Performance and with cross-functional teams, you’ll shape presence on digital commerce channels and unlock growth opportunities. You collaborate with internal stakeholders and partners to ensure disciplined execution and measurable outcomes. This is a strategic, impact-focused position with a clear path to shaping commerce media at scale.
Verantwortungsbereiche
- Support and evolve global commerce/retail media strategy to align with media, brand, and e-commerce objectives
- Develop channel-specific guidelines and best practices for Amazon and retailer networks
- Define activation standards for retail media formats (sponsored products, brands, display, video)
- Establish global Amazon Advertising standards including campaign structure, targeting, DSP strategy, and KPI frameworks
- Define activation frameworks and standards for key retail media partners; enable market teams with guidelines
- Own KPI frameworks (ROAS, ACOS, SOV, attributed sales) and deliver insights to senior stakeholders
- Manage global agency relationships and onboard new commerce media platforms/tools for improved activation and impact
- Drive commercial conversion on Amazon and retailer platforms to grow e-commerce revenue and market share
Zentrale Anforderungen
- Strong experience in commerce/retail media (Amazon Advertising, retail media networks, or e-commerce performance marketing)
- Deep expertise in Amazon Ads (Sponsored Products, Sponsored Brands, DSP) and familiarity with major retailer platforms
- Understanding of FMCG e-commerce dynamics (search, content, ratings & reviews, digital shelf)
- Experience measuring impact beyond last-click (halo effect, organic ranking correlation, attributed sales)
- Analytical with comfort in data, platform analytics, and business case development
- Fluent English
- cross-functional collaboration
- analytical mindset
- strong communication
- Amazon Advertising (Sponsored Products, Sponsored Brands, DSP)
- retail media networks
- e-commerce performance marketing
Global Commerce & Retail Media Specialist (f/m/d) in Mannheim Arbeitgeber: Essity
Essity ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern in München eine inspirierende Arbeitsumgebung bietet, in der Innovation und Zusammenarbeit gefördert werden. Mit einem hybriden Arbeitsmodell, flexiblen Arbeitszeiten und umfangreichen Weiterbildungsangeboten unterstützt Essity die persönliche und berufliche Entwicklung seiner Mitarbeiter. Darüber hinaus legt das Unternehmen großen Wert auf Vielfalt und Inklusion, was zu einer positiven und unterstützenden Unternehmenskultur beiträgt.
