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- Aufgaben: Lead loyalty programs and drive customer engagement through promotions and campaigns.
- Arbeitgeber: Join a dynamic team focused on enhancing customer loyalty and maximizing sales potential.
- Mitarbeitervorteile: Enjoy a limited 12-month contract with opportunities for professional growth and collaboration.
- Warum dieser Job: Be at the forefront of customer loyalty strategies and make a real impact in a fast-paced environment.
- Gewünschte Qualifikationen: 3+ years in a similar role, degree in Business or Marketing, fluent in English and German.
- Andere Informationen: This role requires strong communication skills and a passion for data-driven decision-making.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
As a Loyalty Manager (all genders), you hold end-to-end responsibility for Loyalty Programs and Communication. You will manage day-to-day business and translate customer, partner, and business requirements into measures to drive customer loyalty and leverage the maximum sales potential by either implementing actions (e.g., promotions, campaigns) or requesting implementation from the product squads.
Important: This position is a limited 12-month contract
What you’ll do
- Act as the key commercial, partner, and customer contact person for your loyalty product for all product and technical teams.
- Continuously monitor loyalty performance in combination with industry benchmarks and market trends and derive measures to steer performance actively.
- Market our loyalty products and strive for opportunities to set up effective promotions in cooperation with partners and stakeholders.
- Implement actions to gain a deeper understanding of customer and partner preferences and expectations.
- Carefully evaluate and prioritize business potentials to recommend actions based on data analysis (e.g., in Power BI), customer surveys, and competitive analysis. You drive consequent projects and initiatives with all stakeholders until implementation.
- Communicate concisely and proactively and inform others (internal & external) about relevant changes and updates related to ongoing promotion or campaign activities.
What you’ll need
- At least 3 years’ experience working as a Business Owner or a similar role.
- A degree in Business Administration, Marketing, or similar.
- A deep understanding of the functionality of loyalty programs and incentive measures (Points, Cashback, etc.).
- The ability to break down your business targets into tangible KPIs for all relevant parts of the organization applying an entrepreneurial approach (e.g., impact on CLV).
- Fluent English and German skills (native or near-native level).
What you’ll bring
- Very strong communication skills when dealing with internal and external stakeholders.
- Excellent presentation skills to clearly get messages across to stakeholders and colleagues.
- High attention to detail when coordinating and reviewing the implementation of action.
- You display a high level of curiosity, enjoy research and benchmarking to continuously challenge the status quo.
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Loyalty Manager (all genders) - Limited Contract Arbeitgeber: Eurowings Digital
Kontaktperson:
Eurowings Digital HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Loyalty Manager (all genders) - Limited Contract
✨Tip Number 1
Familiarize yourself with the latest trends in loyalty programs and customer engagement strategies. This knowledge will help you speak confidently about how you can enhance our loyalty offerings during the interview.
✨Tip Number 2
Prepare to discuss specific examples from your past experience where you've successfully implemented loyalty initiatives or campaigns. Highlight the impact these had on customer retention and sales growth.
✨Tip Number 3
Showcase your analytical skills by being ready to talk about how you've used data analysis tools like Power BI in previous roles. Discuss how you derived actionable insights from data to drive loyalty performance.
✨Tip Number 4
Demonstrate your strong communication skills by preparing to articulate your ideas clearly and concisely. Practice presenting your thoughts on loyalty strategies to ensure you can effectively engage with stakeholders.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Loyalty Manager (all genders) - Limited Contract
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Loyalty Manager position. Understand the key responsibilities and required skills, especially the importance of communication and data analysis in driving customer loyalty.
Tailor Your CV: Customize your CV to highlight relevant experience, particularly in loyalty programs, business ownership, and marketing. Emphasize your ability to translate customer needs into actionable strategies and your experience with KPIs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for loyalty management. Discuss specific examples from your past work that demonstrate your strong communication skills and your ability to implement successful promotions or campaigns.
Highlight Language Proficiency: Since fluency in both English and German is required, make sure to clearly state your language skills in your application. If possible, provide examples of how you've used these languages in a professional context.
Wie du dich auf ein Vorstellungsgespräch bei Eurowings Digital vorbereitest
✨Showcase Your Experience
Be prepared to discuss your previous roles as a Business Owner or in similar positions. Highlight specific examples where you successfully managed loyalty programs and drove customer engagement.
✨Demonstrate Analytical Skills
Since the role requires evaluating business potentials through data analysis, be ready to talk about your experience with tools like Power BI. Share how you've used data to inform decisions and improve loyalty program performance.
✨Communicate Effectively
Strong communication skills are crucial for this position. Practice articulating your thoughts clearly and concisely, especially when discussing complex ideas related to loyalty programs and stakeholder management.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and how you would handle specific situations related to loyalty programs. Think of scenarios where you had to implement promotions or campaigns and how you navigated challenges.
