CRM Automation Manager (m/f/d)

Overview

We are looking for a CRM Automation Manager to help us scale automated, multi‑channel customer engagement across our markets.

Our team’s mission is to reach and engage fans and event enthusiasts across all kinds of live entertainment moments.

Using our Platform Braze as our core platform, you will build revenue‑driving CRM use cases across email, app push, web push and other direct channels.

This is a hands‑on role for someone with proven experience in automated CRM or retention marketing who enjoys combining customer insights, data‑driven thinking and a passion for events to create relevant, personalized customer interactions at scale.

The position is based in Berlin or Hamburg.

Responsibilities

You will develop communication initiatives around changing thematic focuses to achieve the best possible results in terms of commercials and content.

This includes learning about customer preferences to never miss an on‑sale, enabling discovery for on‑stock events, and operationally implementing activities such as defining target groups and choosing the optimal channel mix.

You will leverage your automation skills to support the move from manual campaigning to automated, personalized and trigger‑based communications, help shape best practices for Braze usage, measure the success of your activities, analyze results, and continuously optimize them.

With your test‑and‑learn mindset, you will identify new potential, drive innovation, and take our marketing activities to the next level.

Bonus point: you think local and act global – translating local user needs into scalable, international customer interaction strategies and collaborating with colleagues across different markets.

Qualifications

• 3–5 years experience delivering tangible business impact through automated CRM, e. g. increased repeat purchase, reactivation, engagement, conversion, revenue or customer lifetime value in an international environment.
• Solid technical knowledge of the marketing tool landscape, particularly with regard to Canvases, Segments and automated journeys in Braze, tracking and reporting tooling and data‑management tools – experience with AI agents is a plus.
• An analytical, KPI‑driven way of working with a strong affinity for numbers.
• A solution‑oriented and pragmatic approach, high initiative, and the ability to work independently, in an organized and reliable manner.

Benefits

• 30 days of paid vacation plus the option of up to 15 days of unpaid leave.
• 25days of workation within the EU.
• Flexible working hours.
• Sofa concerts and employee events.
• Discounts on ticket purchases.
• Corporate benefits and discounts at KESS Central location, subsidy for a Job Ticket or Germany Ticket.
• Bike leasing.
• Mental health program & company pension scheme.
• “Go Fluent
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