Marketing & Business Analyst - E-Commerce (m/f/d) in Hamburg

• What to expect
• Reporting: Design dashboards and reports; define meaningful KPIs in close coordination with specialist departments.

Identify missing information and work with our Mar Tech & Data teams to address these needs.

• Business planning: Support Marketing managers in developing business cases, forecasts and business plans.

Assess commercial assumptions and support in explaining deviations between planned and actual performance.

• Business and marketing analysis: Analyse sales, revenue, profitability and customer behaviour across markets and marketing channels.

Explain performance drivers and recommend actions to improve marketing investment, conversion and repeat purchasing.

• Marketing tracking: Adapt tracking requirements to business needs in collaboration with Business Intelligence and technical teams.

Understand data quality and limitations when interpreting results.

• Attribution: Further develop the assessment of marketing channels’ contribution to business results, accounting for changing data availability and the interaction between channels.
• Collaboration and stakeholder management: Work closely with E-commerce, EVENTIM Business Intelligence, Product and Controlling.

Represent Marketing Intelligence to international EVENTIM companies and partners, communicate findings clearly and support decisions.

• Data-driven decision-making: Proactively identify business opportunities, challenge assumptions constructively and help stakeholders turn insights into actions and evaluate their impact.
• Further development: Extend the analytics service in response to business needs and relevant developments, including onsite & app analysis, customer journey analysis and A/B testing.
• What you’ll need
• Relevant experience in marketing or business analytics, ideally within fast moving e-commerce companies.
• Strong commercial understanding of how e-commerce companies operate, including revenue drivers, marketing costs and profitability.
• Practical understanding of digital marketing channels—including search, social, display, affiliates and CRM—and their role in customer acquisition and retention.
• Structured, analytical approach to business questions, with strong numerical judgement and the ability to derive practical recommendations.
• Proficiency in analytical and reporting tools, particularly Excel; SQL knowledge is an advantage.
• Understanding of tracking data and data sources, with the ability to assess whether figures are reliable and conclusions are justified.
• Very good communication skills and the confidence to explain findings, challenge assumptions and communicate clearly to stakeholders.
• Self-driven, accurate and pragmatic, with the ability to prioritise by business relevance.
• Interest in current developments in marketing and e-commerce analytics.
• Professional working proficiency in English; fluency in German is a strong advantage.

We value diversity and treat all applications equally – regardless of gender, background, age, religion, disability, or sexual orientation.

Benefits

• 30 days of paid vacation plus the option of up to 15 days of unpaid leave
• 25 days of workation within the EU
• Flexible working hours
• Sofa Concerts and employee events
• Discounts on ticket purchases & opportunities for clearing assignments
• Corporate benefits and discounts at KESS Central location & subsidy for a Job Ticket or Germany Ticket
• Bike leasing
• Mental health program & company pension scheme
• “Go Fluent” language learning platform as well as Lunch & Learn sessions

As Europe's number one in ticketing and live entertainment and number two worldwide, we are active in over 25 countries.

Among other things, we develop software and e-commerce platforms that form the basis for the commercial success of many event organisers and artists.

At the same time, we provide millions of fans around the world with unforgettable experiences.

In the ticketing segment, our e-commerce and tech teams bring decades of experience, technical expertise, comprehensive know-how and quality assurance, as well as agile working methods.

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