Marketing & Business Analyst - E-Commerce (m/f/d) in Hamburg

Provide E-commerce departments with relevant data, clear analysis and actionable recommendations. Support data-driven decision-making to improve marketing effectiveness, business performance and profitable growth.**What to expect:*** **Reporting:** Design dashboards and reports; define meaningful KPIs in close coordination with specialist departments. Identify missing information and work with our MarTech & Data teams to address these needs.* **Business planning:** Support Marketing managers in developing business cases, forecasts and business plans. Assess commercial assumptions and support in explaining deviations between planned and actual performance.* **Business and marketing analysis:** Analyse sales, revenue, profitability and customer behaviour across markets and marketing channels. Explain performance drivers and recommend actions to improve marketing investment, conversion and repeat purchasing.* **Marketing tracking:** Adapt tracking requirements to business needs in collaboration with Business Intelligence and technical teams. Understand data quality and limitations when interpreting results.* **Attribution:** Further develop the assessment of marketing channels’ contribution to business results, accounting for changing data availability and the interaction between channels.* **Collaboration and stakeholder management:** Work closely with E-commerce, EVENTIM Business Intelligence, Product and Controlling. Represent Marketing Intelligence to international EVENTIM companies and partners, communicate findings clearly and support decisions.* **Data-driven decision-making:** Proactively identify business opportunities, challenge assumptions constructively and help stakeholders turn insights into actions and evaluate their impact.* **Further development:** Extend the analytics service in response to business needs and relevant developments, including onsite&app analysis, customer journey analysis and A/B testing.**What you’ll need:*** Relevant experience in marketing or business analytics, ideally within fast moving e-commerce companies.* Strong commercial understanding of how e-commerce companies operate, including revenue drivers, marketing costs and profitability.* Practical understanding of digital marketing channels—including search, social, display, affiliates and CRM—and their role in customer acquisition and retention.* Structured, analytical approach to business questions, with strong numerical judgement and the ability to derive practical recommendations.* Proficiency in analytical and reporting tools, particularly Excel; SQL knowledge is an advantage.* Understanding of tracking data and data sources, with the ability to assess whether figures are reliable and conclusions are justified.* Very good communication skills and the confidence to explain findings, challenge assumptions and communicate clearly to stakeholders.* Self-driven, accurate and pragmatic, with the ability to prioritise by business relevance.* Interest in current developments in marketing and e-commerce analytics.* Professional working proficiency in English; fluency in German is a strong advantage. **Benefits*** 30 days of paid vacation plus the option of up to 15 days of unpaid leave* 25 days of workation within the EU* Flexible working hours* Sofa Concerts and employee events* Discounts on ticket purchases & opportunities for clearing assignments* Corporate benefits and discounts at KESS* Central location & subsidy for a Job Ticket or Germany Ticket* Bike leasing* Mental health program & company pension scheme* “GoFluent” language learning platform as well as Lunch & Learn sessions We value diversity and treat all applications equally – regardless of gender, background, age, religion, disability, or sexual orientation. Different perspectives enrich our team and make EVENTIM stronger. #J-18808-Ljbffr