- Making healthy eating effortless – with plant-based, chef-crafted meals that deliver maximum nutrition, flavour, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it’s about sustainable wellbeing
- We’re looking for a Head of CLM (m/f/d) to own our customer lifecycle end-to-end and turn CRM from a campaign engine into the strategic driver of retention and long-term customer value. You’ll lead our CRM team, set the lifecycle strategy, and co-own one of our biggest growth bets: connecting CRM with our product’s account and AI-guidance experience to genuinely help customers build healthier habits
- This is a build role. Our foundations are young - you’ll set the strategy and the standard, but you’ll also roll up your sleeves in the first months to systematise what’s manual, shape the team, and put the scalable setup in place. You’ll love this role if you want the ownership of a Head-of seat and the impact of building something, not inheriting a finished machine
- Lifecycle strategy end-to-end - from new-customer conversion and onboarding through consumption, retention and winback, against clear meals-per-customer and LTV/CAC goals
- Consumption velocity - our biggest lever. Your core challenge is helping people build the habit and consume more regularly, to really feel the positive impact of the product
- Team leadership - lead, develop and build our CRM team (2 Senior CRM Managers + intern today), shaping the structure and setup to scale with our growth
- The CRM × account × AI-coach vision - co-own, with Product, the experience that puts customers in the driver’s seat of a healthier lifestyle — one of our top growth initiatives
- Reporting, testing & measurement - set the incrementality standard (holdouts, causal thinking, LTV) so we know what truly works
- Cross-functional partnership - work as a peer with Acquisition, Brand, Product, Ops and Customer Care to drive change
- Experience in a subscription or consumption-driven business (meal-kit, supplements, wellness, beverage, sports or similar)
- Tool-agnostic CRM depth (we run Klaviyo + Shopify; Braze / Iterable / similar all translate)
- A builder’s mindset - energised by setting up foundations and a team that scale, not only high-level strategy
- 7+ years in CRM / lifecycle marketing, with 3+ years leading a team - including managing experienced people
- Strong data fluency
- Based in Berlin. German is a strong plus - most of our customers are in the DACH region
- A genuine instinct for behaviour and habit change, and for putting the customer first
- Don’t tick every box? That’s okay – we still encourage you to apply.
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Head of Customer Lifecycle Management in Berlin Arbeitgeber: Every.
Every ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern von Anfang an ein hohes Maß an Eigenverantwortung bietet. Mit einem hybriden Arbeitsmodell und einem modernen Büro in Kreuzberg fördern wir eine offene und unterstützende Unternehmenskultur, die auf persönlichem Wachstum und Teamarbeit basiert. Unsere Mitarbeiter profitieren von kostenlosen Mittagessen, einem großzügigen Mitarbeiterrabatt sowie 30 Tagen Urlaub, was zu einer ausgewogenen Work-Life-Balance beiträgt.
