- Performance marketing and everything that comes next: YouTube, search, referral, organic, affiliate, and the channels beyond performance — podcast, TV, OTT, OOH
- Partnerships and influencer. A real capability already, with far more in it
- CRM and lifecycle. Retention and reactivation are where a subscription business is won or lost. You’ll hire and lead this
- Internationalisation. Which markets, in what order, with what playbook
- Pricing and discount architecture. Growth leads on pricing here. You own the structure, the promo calendar and the LTV/CAC trade-off. Brand has a voice on promo discipline and positioning, and the seam between you is explicit rather than assumed. Finance is your counterpart here
- Measurement. Building an incrementality layer on the attribution we already have. incrementality testing, marginal CAC, LTV/CAC targets by channel and by market, set jointly with finance — so we can evaluate large bets effectively
- A team. Our Head of Acquisition and her team, head of partnerships, an open Head of CLM, an open organic lead and an open martech / analyst function. Your job is to make them substantially better than they are today, and to raise the bar on who we hire next
- You’ll work closely with our product and tech team on product-led growth, and alongside a VP Brand & Product (incoming, currently founder led) who owns creative, positioning and product marketing. Growth and brand are peers here by design
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Vice President of Growth in Berlin Arbeitgeber: Every.
Every ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern von Anfang an ein hohes Maß an Eigenverantwortung bietet. Mit einem hybriden Arbeitsmodell und einem modernen Büro in Kreuzberg fördern wir eine offene und unterstützende Unternehmenskultur, die auf persönlichem Wachstum und Teamarbeit basiert. Unsere Mitarbeiter profitieren von kostenlosen Mittagessen, einem großzügigen Mitarbeiterrabatt sowie 30 Tagen Urlaub, was zu einer ausgewogenen Work-Life-Balance beiträgt.
