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- Aufgaben: Lead product marketing for material science microscopes, driving strategies and generating customer demand.
- Arbeitgeber: Join Evident, a global leader in microscope systems with a vibrant team across 57 locations.
- Mitarbeitervorteile: Enjoy flexible hours, remote work, 30 vacation days, and wellness programs.
- Warum dieser Job: Be part of a dynamic team shaping innovative products that impact research and diagnostics.
- Gewünschte Qualifikationen: Bachelor's degree and 5+ years in product marketing or management, especially in industrial markets.
- Andere Informationen: Opportunity to travel and collaborate globally while working in a modern office environment.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Headquartered in Tokyo, Japan, Evident employs around 4,500 people at a total of 57 locations worldwide. Evident Europe, headquartered in Hamburg, Germany, employs approximately 770 people in 16 countries. The product portfolio includes a wide range of microscope systems used in clinical diagnostics, medical and basic research, as well as in various industrial areas.
The Product Marketing Manager (f/m/d) is a pivotal role within the Evident Global Product Management & Marketing (PMM) organization. This role is responsible for driving product marketing efforts, developing and executing winning go-to-market strategies, generating customer demand, ensuring product vitality, and achieving sales growth for the assigned business line, with a specific focus on material science microscopes. The Product Marketing Manager will closely collaborate with the Sales Team, Regional Marketing, and Global Product Management teams.
Tasks
- Market Intelligence: Collect and report enhanced market intelligence within the assigned region, including Voice of Customer (VoC), Voice of Sales (VoS), win/loss analysis, industry trends, market share, and competitor activities. Maintain and share this data regularly with the Global PMM team to guide marketing campaigns, product development priorities, and product roadmaps.
- Go-to-Market Strategy: Coordinate and align go-to-market plans and initiatives with the Director, Global Product Marketing, and other regional Product Marketing Managers. Share success stories and best practices across regions to scale synergies globally.
- Product Roadmaps: Contribute to the development and maintenance of product roadmaps for assigned product lines, particularly material science microscopes. Collaborate with regional sales leadership to understand market conditions, trends, customer needs, and competitive intelligence.
- Strategic Relationships: Build and maintain relationships with strategic key accounts and opinion leaders to drive market acceptance and support product development efforts.
- Marketing Campaigns: Actively participate in the global and regional marketing campaign strategy and tactical process, including goal setting, planning, content creation, execution, and KPI tracking. Ensure alignment and execution of marketing campaigns to drive customer demand and sales growth.
- Market Segmentation: Define key market and customer segments for assigned product lines. Identify new market opportunities for business expansion and communicate the value proposition and messaging for existing and future products.
- Performance Monitoring: Monitor and optimize product performance to achieve business objectives. Analyze actual performance against KPIs to identify areas for improvement and drive regional solutions to achieve business goals.
- Reporting: Provide timely and comprehensive reports on regional Product Marketing team activities, KPIs, problem-solving processes, and PDCA action plan improvement initiatives.
Requirements
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Bachelor\’s degree in Engineering, Science, or a related field.
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5+ years of experience in Product Management, Product Marketing, or Sales within the industrial market, with a focus on material science microscopes.
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Background in B2B product marketing or experience with a company that sells devices connected to measuring.
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Proactive, results-driven, and strong willingness to take initiative.
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Excellent understanding of targeted markets, customer segments, and customer needs for the assigned business line within the assigned region.
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Skilled in working with cross-functional teams.
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Outstanding written and oral communication skills in English, with strong interpersonal skills in a multicultural environment.
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Experience with New Product Introduction (NPI) activities and driving marketing campaigns.
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Experience with product line strategy development and execution.
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Strong working knowledge of Microsoft Office 365 tools, especially Word, Excel, PowerPoint, Teams, and SharePoint.
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Ability to travel within the region and internationally up to 40%.
Benefits
- Flexible working hours, 50% remote work possible
- 30 days of holiday per year
- 13.5 salaries a year
- Modern office and inspiring working environment
- Subsidized meals in the neighborhood of our office (Stadtküche)
- Public transport ticket (100% subsidized) or free parking space
- Bike leasing
- Subsidy fitness first gym
- Employee Assistance Program to support your health, mental and emotional well-being
- Comprehensive company pension scheme
- Joint company events and activities
Evident Europe GmbH is an equal opportunities employer and we look forward to receiving your application.
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Product Marketing Manager (f/m/d) Material Science EMEA Arbeitgeber: Evident Scientific
Kontaktperson:
Evident Scientific HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Product Marketing Manager (f/m/d) Material Science EMEA
✨Tip Number 1
Familiarize yourself with the latest trends in material science and microscopy. This knowledge will not only help you understand the market better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the field of product marketing and material science. Attend industry conferences or webinars to connect with potential colleagues and learn about the latest developments in the industry.
✨Tip Number 3
Prepare to discuss your experience with go-to-market strategies and how you've successfully driven customer demand in previous roles. Be ready to share specific examples that highlight your results-driven approach.
✨Tip Number 4
Research Evident's product portfolio and recent marketing campaigns. Understanding their products and how they position themselves in the market will give you an edge in demonstrating your enthusiasm and fit for the role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Product Marketing Manager (f/m/d) Material Science EMEA
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description for the Product Marketing Manager position. Highlight key responsibilities and requirements that resonate with your experience, especially in product marketing and material science.
Tailor Your CV: Customize your CV to reflect relevant experiences and skills that align with the job. Emphasize your background in B2B product marketing, market intelligence, and any specific achievements related to material science microscopes.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss how your proactive approach and results-driven mindset can contribute to Evident's goals, particularly in driving customer demand and sales growth.
Highlight Cross-Functional Collaboration: In your application, mention any experiences where you successfully worked with cross-functional teams. This is crucial for the role, as collaboration with sales and global product management teams is emphasized in the job description.
Wie du dich auf ein Vorstellungsgespräch bei Evident Scientific vorbereitest
✨Understand the Product Portfolio
Make sure to familiarize yourself with Evident's range of microscope systems, especially those related to material science. Being able to discuss specific products and their applications will demonstrate your knowledge and enthusiasm for the role.
✨Showcase Market Intelligence Skills
Prepare to discuss how you would collect and analyze market intelligence. Highlight any previous experience you have with Voice of Customer (VoC) or competitor analysis, as this is crucial for the Product Marketing Manager role.
✨Emphasize Cross-Functional Collaboration
Since the role involves working closely with sales and global product management teams, be ready to share examples of how you've successfully collaborated with cross-functional teams in the past. This will show your ability to work effectively in a multicultural environment.
✨Prepare for Strategic Relationship Building
Think about how you would build and maintain relationships with key accounts and opinion leaders. Be prepared to discuss strategies you've used in the past to drive market acceptance and support product development efforts.
