Chief Marketing Officer

Evotym is dedicated to building exceptional teams for growing companies.

As a leading Fintech Staffing and Recruitment agency, we connect top-tier talent with Fintech companies, driving their success and growth. Our expertise in the sector allows us to understand its unique challenges and opportunities, ensuring we match the best-fit candidates with our clients.

Join us and be part of a dynamic team and make an impact in the fintech industry.

About The Client

Our client is a forward-thinking company operating in the crypto, fintech, and blockchain industries, dedicated to delivering cutting-edge financial solutions. With a strong foothold in both B2B and B2C markets , they are looking for a dynamic marketing leader to establish and drive a global marketing presence while ensuring compliance with regulatory frameworks.

Role Overview

This is an opportunity to take on a strategic leadership role in a rapidly evolving industry. As Chief Marketing Officer , you will craft and implement scalable, data-driven marketing strategies that fuel user acquisition, brand growth, and business expansion. You will work cross-functionally with product, sales, and compliance teams to align marketing initiatives with business objectives and market trends .

The ideal candidate is an experienced marketing executive with expertise in crypto and fintech markets , a passion for data-driven decision-making, and a strong ability to build and lead high-performing teams.

Key Responsibilities

• Develop and execute a global marketing strategy that enhances brand visibility and drives growth in both B2B and B2C verticals.
• Manage and grow the marketing team, fostering innovation, collaboration, and professional growth.
• Oversee and refine multi-channel marketing efforts, including SEO, affiliate marketing, paid media, content marketing, PR, event marketing, and branding.
• Utilize competitive analysis tools and data-driven insights to track marketing performance, optimize campaigns, and improve conversion rates.
• Drive customer acquisition, engagement, and retention efforts, ensuring marketing initiatives have a measurable impact.
• Build and maintain strategic partnerships with marketing influencers, agencies, and key stakeholders.
• Ensure all marketing efforts adhere to regulatory requirements (e.g., GDPR, MICA), integrating compliance into campaign structures.
• Identify emerging market trends, traffic sources, and new opportunities to maintain a competitive advantage.
• Act as a key member of the leadership team, contributing to high-level business decisions and growth initiatives.

What We’re Looking For

• Minimum of 3 years in a senior marketing role within crypto, fintech, or blockchain industries.
• Strong track record in creating and executing successful multi-channel marketing campaigns with demonstrable ROI.
• Expertise in both B2B and B2C marketing, understanding unique strategies for each audience type.
• Familiarity with compliance regulations in fintech and crypto industries, ensuring all marketing efforts align with legal frameworks.
• Hands-on experience with marketing analytics and competitive intelligence tools (Google Analytics, PowerBI, etc.).
• Leadership experience in growing and managing high-performing global marketing teams.
• A proactive approach to identifying new market opportunities and optimizing customer acquisition funnels.
• Strong understanding of SEO, PPC, in-app marketing, affiliate programs, and branding strategies.
• Deep understanding of blockchain and cryptocurrency markets, with the ability to align marketing efforts with industry developments.
• Fluent English is required (additional language skills, such as Russian, are a plus).
• An established industry network of marketing professionals, influencers, and agencies is a strong advantage.

Key Soft Skills

• Leadership & Team Management – Ability to inspire, guide, and develop teams for high performance.
• Strategic Thinking – Skilled in long-term planning and market differentiation strategies.
• Effective Communication – Clear, persuasive communication skills across internal and external stakeholders.
• Crisis & Risk Management – Proven ability to navigate high-pressure situations and regulatory challenges.
• Cross-functional collaboration – Experience in working closely with product, sales, and compliance teams for holistic campaign execution.

What’s in It for You?

• Competitive Salary & Bonus Structure (including 13th, 14th, and 15th salary).
• Healthcare & Insurance for personal well-being.
• Training & Professional Growth Opportunities to enhance industry expertise.
• Flexible Work Arrangements – Option to work remotely or from a modern office in Riga.
• A dynamic, fast-paced environment at the forefront of the fintech and crypto revolution.

If you’re a passionate marketing leader eager to shape and scale the global presence of a high-growth fintech company , apply now! #J-18808-Ljbffr