Senior Marketing Manager (m/f/d)

As a Senior Marketing Manager, you actively shape the future of Experian in the DACH region. You own a holistic marketing strategy that positions our company sustainably in the local market. You are the central point of contact for demand generation and lead quality – managing multi‑stage campaigns from concept to monitoring. Together with regional marketing colleagues and local sales teams, you take our audience engagement to the next level – data‑driven, user‑centric, and truly value‑adding. You think in use cases, not just channels, and you’re eager to not just manage marketing, but to have a real revenue impact. If you’re ready to take ownership and create meaningful results, you’re exactly who we’re looking for.

Our goal:

To make Experian visible and relevant in DACH as the leading provider of data insights.

Main responsibilities, tasks, duties:

• You take ownership of the strategic development of our demand generation and contribute your ideas from concept to execution.
• Development, management, and continuous optimization of a one- to multi-year marketing strategy in alignment with executive leadership and relevant stakeholders.
• Responsibility for strategic lead generation in close collaboration with sales leaders across different markets, covering the entire funnel, and defining and implementing measures to improve lead quality and quantity.
• Planning, execution, and optimization of campaigns across various channels, including performance analysis and ongoing fine‑tuning, making sure to define and monitor achievement of success metrics.
• Analysis of market trends, competitive activities, and customer needs as a foundation for evolving the marketing strategy, closely integrated with regional/local product management and local sales teams.
• Independent management of external agencies and service providers.
• Shaping of processes, content creation, and event planning.
• Use and further development of our MarTech platforms Eloqua and Salesforce for data-driven, scalable marketing.
• People leadership responsibility for one team member, including coaching, development, performance management, and fostering effective collaboration.

Required qualification, expertise, skills:

• Proven track record of at least 5 years in B2B marketing, including KPIs and your individual contribution.
• Excellent proficiency in working with CRM and marketing automation tools is required; experience with Salesforce and Eloqua is a plus.
• Potential for development of projects within the organization, internal and external stakeholder management with strong tailored messaging.
• Minimum of 2 years of experience in people leadership, mentoring, or coaching, with a proven ability to support, motivate, and develop colleagues effectively.
• Experience in tech marketing or data-driven business models as well as in complex matrix organizations.
• Excellent English skills, both written and spoken, as you’ll regularly collaborate with international colleagues.
• Strong communication skills combined with assertiveness and confident presence.
• Creativity and initiative – you contribute your own ideas and proactively drive topics forward.
• A structured working style and a strong sense for processes, KPIs, and priorities.

Benefits/Perks:

• A high degree of autonomy in a dynamic, internationally oriented organization.
• A motivated team that values innovation and collaboration.
• Great compensation package and attractive employee benefits.
• Flexible working hours and remote work options.

Experian is proud to be an equal opportunity and affirmative action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

This is a hybrid remote/in-office role.