Visual Merchandising Manager – Retail (Germany)

Overview

Our client, a global consumer goods and specialty retail brand, is expanding operations in Germany and seeks a hands-on Visual Merchandising Manager to shape and implement its in-store visual identity. This Field-based role across Germany involves extensive travel and requires building captivating retail environments that drive customer engagement and sales. You will map visual needs, plan and execute in-store marketing, and ensure brand standards are consistently implemented across all stores in Germany. You will also train and develop store teams to independently maintain high visual standards.

Key Responsibilities

• Visual Strategy: Identify, plan, and implement visual merchandising needs for new and existing stores during product launches, seasonal campaigns, and store refreshes.
• In-Store Marketing: Lead the execution of signage, display, and marketing initiatives while managing allocated budgets.
• Brand Consistency: Ensure visual standards and guidelines are maintained across all stores, creating a cohesive customer experience.
• Team Training: Train and coach store management teams on visual merchandising techniques, empowering them to maintain standards independently.
• Operational Oversight: Monitor and evaluate store execution, ensuring both operational and visual excellence are consistently achieved.
• Collaboration: Work closely with cross-functional partners, including marketing and operations, to align on execution strategies.

Qualifications

• Proven experience in visual merchandising at a regional, national, or multi-store level.
• Experience working with external vendors such as printers, graphic designers, and production teams is a must.
• Strong creative and strategic skills to design and implement impactful retail displays.
• Excellent organizational and project management skills, capable of handling multiple deadlines.
• Effective communication and training skills with the ability to influence and inspire store teams.
• Willingness to travel extensively across Germany.
• Fluency in English

What’s on Offer

• Impactful Role: Shape the visual identity of a leading global retail brand during a key expansion phase in Germany.
• Creative Freedom: Opportunity to design and deliver innovative, high-impact in-store experiences.
• Career Growth: Potential to grow into broader leadership roles within a global organization.
• Collaborative Culture: Work alongside passionate, driven professionals in an innovative retail environment.
• Competitive Benefits: Attractive salary and benefits package tailored to support your career and personal needs.

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Industry: Retail

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