EZVIZ, a global brand for the connected home. Founded in 2012, EZVIZ has grown rapidly since then and now markets its products in more than 80 countries in Europe, Asia-Pacific and the United States.
Since 2016, EZVIZ has created a solid base in the European market and is committed to expanding its market share across the continent in France, Benelux, Germany, Greece, Italy, Poland, Portugal, Slovakia and Spain. Its European division is headquartered in Hoofddorp, the Netherlands, and has adopted a proactive growth strategy through its dedicated sales, marketing, technical support and logistics team.
EZVIZ is now looking for a senior marketing specialist in Germany.
Job Responsibilities
- Marketing Strategy & Planning: Develop and execute localized marketing strategies for the German market, working closely with the regional marketing manager, local sales team, and Amazon/DTC team. Drive brand awareness, market penetration, and sales growth through effective marketing initiatives.
- Market Insights & Business Opportunities: Stay updated on German consumer trends, competitor activities, and market developments. Proactively identify new marketing opportunities and provide actionable recommendations to improve brand positioning and business performance.
- Brand & Product Marketing: Lead local brand campaigns and new product go-to-market (GTM) plans, with a strong understanding of German consumer behavior, market trends, and competitive landscape. Translate product features into compelling messages and campaigns that resonate with local consumers.
- Digital & E-commerce Marketing: Plan and manage digital marketing activities, including influencer marketing, social media, digital advertising, affiliate marketing, and e-commerce traffic generation. Develop effective strategies to drive consumer engagement, qualified traffic, and sales conversion, particularly through key online retail channels such as Amazon.
- PR & Media Relations: Manage PR agencies and identify opportunities to strengthen brand visibility, credibility, and reputation.
- Channel & Offline Marketing: Work closely with local sales teams and retail partners to develop marketing activities that support channel sales. Manage retail branding, POS materials, promotional campaigns, exhibitions, and other offline marketing initiatives.
- Marketing Budget & Performance Management: Plan and manage local marketing budgets across online, offline, and channel activities. Monitor campaign performance, evaluate ROI, and continuously optimize marketing investments to support business objectives.
Job Requirements
- Minimum 5 years of marketing experience in the German market. Experience in consumer electronics, smart home, home security, or related industries is strongly preferred.
- Communication & Collaboration: Strong communication and project management skills, with the ability to work effectively with local sales teams, regional management, HQ teams, and external agencies.
- Language: Native-level German proficiency and fluent English are required. Chinese language skills are a plus.
- Personal Attributes: Proactive, creative, independent, and results-oriented. Strong ownership, strategic thinking, and execution skills. Comfortable working in a fast-paced international environment.
- Location: Germany (Nationwide), preferably based in Frankfurt or the surrounding area.
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