Social & Content Manager, Global (m/f/d - be who you are)

Your mission

You will build and grow FAQ YOU's global English-language channel as an independent international brand platform.

Rather than translating German content, you'll create topics, stories and formats that resonate across markets and cultures.

Reports to: Social & Content Lead

Scope: Global English
Leads: International freelancers, creators and production partners as needed

About F/A/Q Health & FAQ YOU

F/A/Q Health is building the adoption infrastructure for the next generation of patients.

FAQ YOU connects health with culture, community and action - evolving into a global health brand and people's everyday health companion.

We think globally, execute locally, and combine creative excellence with measurable impact. We take ownership of outcomes, not just deliverables.

Core Accountability

Build and grow a relevant, recurring and internationally scalable English-speaking audience for FAQ YOU.

• What Success Looks Like
• FAQ YOU establishes a credible and distinctive global voice.
• Global content franchises perform successfully across multiple markets.
• The channel continuously tests new audiences, markets and platform mechanics.
• Content is created for international scalability - not simply translated.
• Your Responsibilities
• Global Editorial & Channel Management
• Own the Global English editorial calendar.
• Develop content territories that resonate across international audiences.
• Produce, publish and optimize English-language content across channels.
• Collaborate closely with the DACH and Southern Africa teams.
• Formats & Creator Ecosystem
• Build globally scalable content formats and recurring franchises.
• Identify and source international creators and talent.
• Develop content assets designed for cross-market adoption.
• Manage external creative and production partners where required.
• Culture & Growth
• Evaluate international cultural trends and platform dynamics.
• Test new markets, audience segments and platform opportunities.
• Analyze audience growth and content performance across global channels.
• Feed international learnings back into the broader brand and content system.
• Decision Rights

You own decisions regarding

• Global English content topics
• International adaptations of content formats
• Publishing priorities and reactive content
• Global creator recommendations
• Day-to-day development of the Global English channel

You are not responsible for

• Global brand strategy
• DACH or Southern Africa channels
• Large paid media budgets
• Community moderation standards
• Commercial partnership negotiations
• How We Measure Success
• Growth of the Global English audience
• Share of followers outside our core markets
• Returning viewers and audience retention
• Performance of global content franchises
• Number of successful market and format experiments
• Conversion into global owned channels and touchpoints
• Scalability of content across multiple markets

What You Bring

• 3–5 years of experience in international social media or content marketing
• Exceptional English copywriting and storytelling skills
• Deep understanding of English-language platform culture
• Experience working with international or multi-market brands
• Strong cultural awareness and sensitivity
• Ability to make global health topics emotionally engaging and locally relevant
• German language skills are a plus, but not required
• Our Expectations

We're not looking for someone who simply manages deliverables.

We're looking for ownership - someone who makes sound decisions, maintains a high quality bar, executes reliably, and is excited to help build FAQ YOU into the world's leading health brand and adoption platform.

About us

We started as a small group of young individuals with a bold vision to improve youth health and wellness. Driven by our commitment to create a better future, we launched various projects to address the need for accessible and stigma-free health education and resources for our peers. Despite facing many challenges, we refused to accept the status quo and used our creativity and passion to develop innovative solutions. Over the years, our unwavering commitment to empowering young people earned us recognition and various impactful, award-winning campaigns.

As we evolved, we consolidated our various activities and became a leader in youth health and prevention, offering a holistic approach to promote health literacy and informed decision-making.

With a deep respect for diversity and the importance of meeting young people on their level, we continued to expand and internationalize our programs, build strong partnerships, and inspire many individuals to join us.

• In 2023, after the challenges posed by the
• Covid-19 pandemic, we emerged stronger, with a new team and offices in Hamburg,

Johannesburg, and Los Angeles. Committed to our purpose, vision, and mission, we are dedicated to empowering more young people to lead the healthiest life possible. Our vision of a world where every young person has the knowledge, resources, and confidence to lead a healthy and fulfilling life is within reach, and we won't stop until it becomes a reality. At the heart of F/A/Q – The Better Health Group is the belief that every young person has the right to lead a healthy life, and it's this passion that drives the brand to continuously evolve and adapt to meet the ever-changing needs of young people.