Sales Representative – Passau / Lower Bavaria, Germany

About Farmina

Farmina Pet Foods is a family-owned Italian company with over 50 years of expertise in pet nutrition.

With four production facilities and a presence in more than 75 countries, we are a fast-growing global player in the pet care industry.

At Farmina, we go beyond nutrition. By combining nature and science, we develop high-quality nutritional solutions that support the health and wellbeing of pets worldwide.

The Role

• We are looking for a highly driven and commercially focused
• Sales Representative to accelerate the growth of our business across the

Passau and Lower Bavaria region .

In this field-based role, you will take full ownership of your assigned territory, actively expanding Farmina’s presence across the pet specialty retail channel, including independent pet shops, retail chains, groomers, trainers and breeders.

You will play a key role in developing strong customer partnerships, identifying and converting new business opportunities, and strengthening Farmina’s brand positioning across the region.

This role requires a proactive, hands-on professional with a strong sense of ownership, an entrepreneurial mindset and the ability to deliver results in a dynamic and fast-paced environment.

Key Responsibilities

• Own and drive sales performance across the assigned territory, consistently delivering and exceeding commercial targets.
• Actively develop and strengthen relationships with existing customers, business partners and distributors.
• Identify, pursue and convert new business opportunities, expanding Farmina’s presence across Passau, Lower Bavaria and surrounding areas.
• Proactively prospect and open new accounts across the pet specialty retail channel.
• Leverage and challenge distributor capabilities to unlock growth and increase market penetration.
• Ensure and optimise in-store execution, product positioning, assortment and brand visibility.
• Continuously analyse sales performance, customer needs and market dynamics, translating insights into concrete commercial actions.
• Deliver impactful product training and ongoing commercial support to customers and partners.
• Act as the voice of the market by gathering and translating customer, competitor and consumer insights into business opportunities.
• Collaborate proactively with Marketing and internal teams to implement high-impact commercial initiatives.
• Maintain full ownership of reporting and CRM accuracy, ensuring timely and reliable data to support decision-making.
• Represent Farmina professionally at customer meetings, industry events and relevant commercial activities.

Requirements

• Minimum of 3 years of experience in a sales role, preferably in field sales.
• Previous experience in FMCG, pet food, pet care or specialty retail is preferred.
• Experience in the pet food industry is a strong advantage.
• Strong commercial acumen, with proven negotiation, influencing and relationship-building skills.
• Demonstrated experience in prospecting, opening new accounts and developing an assigned territory.
• Highly proactive, results-driven and action-oriented mindset.
• Excellent communication skills, with strong listening and questioning abilities.
• Naturally curious, with the ability to quickly develop technical knowledge related to pet nutrition, product composition and manufacturing processes.
• Ability to work independently, manage a territory and prioritise activities effectively.
• Currently based in, or willing to be regularly present in, the Passau or Lower Bavaria region.
• Valid category B driving licence and active driving experience.
• Willingness to travel frequently throughout the assigned territory.
• Fluency in German.
• Professional proficiency in English.
• Legal right to work in Germany.
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