FATdrop is looking for an experienced freelance marketer to help us grow the platform’s user base of record labels, music PR companies and professional DJs.
We’re looking for somebody who understands the music industry. You should know how labels, PR companies, DJs and promo campaigns fit together, be aware of the key players and comfortable talking to people in the industry.
We are looking for a creative, strategic self-starter to work directly with us to test different approaches, figure out what works, and then get stuck into implementing those strategies.
What you'll be doing
The work will be varied and could include:
- planning and running marketing campaigns
- email, online and product marketing
- analysing campaign performance and figuring out what to improve
- identifying potential record label and PR customers
- direct outreach by email and phone
- working on messaging, positioning and ideas for growing the platform
We already have an established product, website, mailing lists, social channels, analytics and marketing infrastructure, so there is plenty to work with.
Who we're looking for
We're looking for someone who understands the landscape. You might have worked in marketing, promotions, PR, labels, music technology or another part of the industry. Your exact background matters less than having a strong understanding of how the business works and who we're trying to reach.
You should be:
- experienced and able to work independently and craft appropriate strategies
- commercially minded and focused on results
- comfortable taking a lean, iterative approach, measuring results and adapting based on learnings
- comfortable with both creative marketing and straightforward sales outreach
- confident contacting people you don't already know
- organised and able to manage your own time
The practical stuff
This is a freelance role, initially as a 3-month project, with the potential to extend.
The role is remote and we're open to applications from people based across the UK and Europe. Berlin would be a bonus, but isn't essential.
We have an initial budget of €2,000 per month and are ideally looking for someone who can become a regular part of the team, working with us around two days per week.
We’ll appoint as soon as we find the right person, so there’s no fixed closing date. If this sounds like a good fit, please don’t wait to apply.
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