Senior Brand Manager

ph3Senior Brand Manager /h3 pbDepartment: /bPartnerships Media /p pbEmployment Type: /bPermanent - Full Time /p pbLocation: /bZurich /p h3Description /h3 pbAs the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry. Join the team and support us on our mission. /b /p h3THE POSITION /h3 pThe Senior Brand Manager contributes to shaping and executing a sustainable and profitable plan for FIFA’s tournament brands, aligned with the overarching FIFA Brand Strategy and designed to support the organisation’s global vision and strategic objectives, under the leadership of the Head of Brand Creative Services. The candidate is the brand project lead of Tier 1 Men tournaments, responsible for developing and delivering the tournament brand platform and full suite of assets as well as supports on the comprehensive integration of the brand partners across the 360-activation plan. Notably, the candidate will be responsible of leading the brand development and deployment for the FIFA World Cup 2030. /p pbThese are your key tasks: /b /p ul liChampions the strategic development of integrated brand positioning and tournament narratives, ensuring each major competition reflects FIFA’s global vision while resonating with diverse audiences and markets. /li liPartners closely with internal stakeholders, and local organising partners to create distinctive brand platforms that are insight-driven, future-focused, and aligned with FIFA’s overarching identity system. /li liIntegrates brand strategy with audience intelligence and market data, leveraging research, fan insights, and performance metrics to shape brand narratives, guide creative direction, and optimize campaign effectiveness across global markets. /li liDevelop the tournament brand assets full suite in close collaboration with tournament project teams, commercial and media partnerships, various stakeholders across the organisation and local organizing/hosting stakeholders. Ownership over process and timelines, from brief to execution. /li liManages the delivery of brand tournament related assets (including official marks, official event look of the games, official mascots, official trophies …), printed/digital materials, and brand manuals to the highest standards of quality and consistency. /li liEnsures adequacy and brand consistency of any brand development across touchpoints. Expertise in Brand Events dressing (event look management) is mandatory. /li liAnticipates and proposes commercially relevant branded propositions to enhance commercial offering to partners. Anticipates partners delivery timelines and supports partners rights delivery needs. /li liTranslates brand strategy into compelling creative direction hand in hand with senior creative partners both in house and in agency, overseeing the articulation of core themes and storytelling frameworks that drive consistency and emotional impact across all activation channels. /li liSafeguards and evolves FIFA’s brand equity across internal and external partners, ensuring strategic alignment, creative integrity, and cross-functional execution excellence throughout the brand lifecycle. /li /ul h3YOUR PROFILE /h3 pbWe work hard at FIFA. We are dedicated, ambitious and innovative. And we respect our values. Always. For all roles, we seek talented people with an entrepreneurial spirit and a global mindset. The specific competencies we require for this position are: /b /p ul liExperience in a global brand management brand delivery function, preferably in large sports organisations /li liProven experience leading brand development and strategic planning process /li liAdjacent experience in partner rights delivery, event dressing operations preferred /li liExperience in leading go-to-market, 360 brand launch plans /li liInternational experience in global sports events delivery is a strong plus /li liNote: This is not a creative role – this is a brand management role /li liUniversity degree or equivalent in business, sports or events management /li liFluent in English /li liProficient in Word / PowerPoint / Excel /li liEvents Branding deep understanding /li liPartnership rights delivery deep understanding /li liBusiness driven with strong analytical skills /li liGoal oriented and result-driven, strong decision making skills /li liHas a sense of creativity and aesthetic sensitivity /li liWell-structured and great organizational skills /li liAbility to manage multiple projects in cross-functional collaboration /li liStrong written and verbal skills, able to present strategy and concept to partners and management /li liEntrepreneurial spirt with innovative mind-set /li liFlexibility /li liSelf-Motivation /li liEmpathy /li liNegotiating skills /li liPolitical savvy /li liTeamwork abilities /li liAbility to travel as required (30%) /li /ul h3PERKS BENEFITS /h3 pbThe biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters. /b Alongside that privilege, we also offer some extra perks and benefits: /p ul libHealth and fitness: /b Regular football sessions for all abilities, plus on-site gym. /li libHome office: /b Up to two days of home office per week if work permits and home office allowance for all. /li libLanguage courses: /b Offered to all staff to aid personal and professional growth. /li libContinuous learning /b: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it. /li libPension: /b Flexible pension benefits with generous employer contributions. /li libRelocation assistance: /b A dedicated team will be on hand to support your relocation. /li libSustainability: /b We support all employees using public transport. /li libVacation: /b Maintain a healthy work/life balance with a generous vacation allowance. /li libVolunteering: /b Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners. /li /ul /p #J-18808-Ljbffr