Field Marketing Strategist

Field Marketing Strategist
Founded in 1901, Feeser’s, Inc. is a family-owned and operated full-line foodservice distributor located in Harrisburg, PA servicing the Mid-Atlantic region.

Feeser’s provides an expansive offering of dry, refrigerated, and frozen products to a diverse customer base comprised of restaurants, healthcare facilities, educational facilities, and other institutions.

Summary This hybrid role supports both field marketing initiatives and vendor marketing programs.

The Field Marketing Strategist is responsible for planning and executing company events, customer-facing activations, sponsorships, and vendor-driven marketing initiatives that support sales growth and customer engagement.

This role collaborates closely with Marketing, Purchasing, and Sales, and reports to the Marketing Manager.

Essential Duties and Responsibilities

• Plan and execute the annual Feeser's Expo, including promotions, giveaways, seminars, registration, signage, and event experience
• Coordinate Expo reception, including venue, food and beverage, activities, and guest management
• Maintain the marketing event calendar and ensure deadlines, materials, and logistics are met
• Organize and track event assets (swag, signage, backdrops, etc.) and manage inventory/restocking
• Plan and coordinate monthly Sales Meetings in conjunction with the Director of Sales, including distributing print collateral and internal recap content
• Assist with vendor-related events and marketing activations in partnership with the Purchasing department
• Manage sponsorship relationships and track fulfillment of agreements, while identifying opportunities for renewal and growth
• Research, evaluate, and recommend high-impact regional events, sponsorships, activations, and trade opportunities across Feeser's core market segments
• Participate in regional conferences and trade events across core market segments, including booth setup, customer engagement, and on-site coordination
• Capture and develop event and activation content for social media, including photos, video, stories, reels, and user-generated content across company channels
• Collaborate with the Marketing team to identify and execute real-time content opportunities that increase engagement and extend the impact of events, activations, and sponsorships
• Engage attendees to generate and qualify leads; establish tracking processes for sales follow-up
• Track and report on event, sponsorship, and activation performance to support future marketing decisions
• Source, order, and manage promotional items, apparel, and event materials
• Track promotional initiatives and develop new ideas, including tiered programs
• Partner with Sales to align promotional items and field marketing initiatives with customer-facing programs
• Publications & Vendor Programs
• Support seasonal marketing publications by sourcing and placing vendor products
• Assist with proofreading and distribution coordination with Sales
• Manage the quarterly MIXER magazine, including vendor ad outreach and digital distribution
• Produce the monthly Rebates & Offers digital magazine, including content organization and distribution
• Manage vendor rebate programs in CRM, including setup, tracking, and coordination with vendors and partners (e. g., Uni Pro)
• Communicate rebate opportunities to Sales and maintain accurate rebate and coupon documentation
• Other duties as assigned

Skills Required

• Strong organizational skills and ability to manage multiple deadlines
• Detail-oriented with a focus on execution and follow-through
• 2-4 years' experience in field marketing, event marketing, marketing coordination, or related experience
• Ability to collaborate across teams including Sales, Purchasing, and vendor partners
• Proactive, solutions-oriented, and comfortable managing moving pieces
• Proven experience planning and managing a wide range of events, activations, trade shows, and marketing programs
• Strong communication and relationship-building skills
• Ability to identify opportunities and recommend marketing initiatives that support business objectives
• Comfortable capturing and creating social media content in live event environments, including short-form video, photography, and user-generated content
• Familiarity with social media platforms and content best practices, including Instagram, Facebook, Linked In, and emerging formats

Qualifications and Experience

• 2-4 years' experience in field marketing, event marketing, marketing coordination, or a related role
• Experience planning and managing a wide range of events, activations, and customer engagement programs
• Preferred experience managing events with 300+ attendees
• Experience with lead tracking, CRM systems, or sales enablement initiatives preferred